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Netflix launches its first linear channel in France

2020-11-09T02:50:37.217Z


It will only be available to subscribers and will schedule content from your catalogOne of the main differences of video on demand platforms with traditional television channels is that, in the former, the user is the one who decides what to watch, when to watch it and how to do it. Each viewer is a programmer who has a whole catalog of options at his disposal. However, what can be presented as a great advantage can also become a disadvantage: it forces you to decide and choose b


One of the main differences of video on demand platforms with traditional television channels is that, in the former, the user is the one who decides what to watch, when to watch it and how to do it.

Each viewer is a programmer who has a whole catalog of options at his disposal.

However, what can be presented as a great advantage can also become a disadvantage: it forces you to decide and choose between an offer that, at times, can be overwhelming.

To facilitate that decision, Netflix has its famous algorithm, which suggests content related to their tastes to its users.

But now the platform is testing a traditional-style channel in France.

Direct, as the channel is called, is only available to subscribers in France and will schedule French and international films and series available in its catalog.

Of course, it will only appear if Netflix is ​​accessed through a browser.

It is the first Netflix experience in this regard.

Before, I had tried a random playback option, so that the platform chose the program that would be shown to the user.

In that case, the trial was done with a selection of users from around the world.

As explained by the platform itself, the choice of France to experiment with its linear channel is due to the fact that it is a country in which traditional television consumption is very high.

"Many viewers like the idea of ​​a programming that does not require them to choose what they are going to see," the company explains in a statement.

"Whether you're lacking in inspiration or discovering Netflix for the first time, you can let them guide you without having to choose a particular title and be surprised by the diversity of the Netflix catalog," they add.

The test channel was launched on November 5 for some users and it is expected that by early December it will already be accessible to all of the nearly nine million subscribers that

Variety

estimates

the company has in France.

Platforms such as Pluto TV, recently landed in Spain, already offer their own linear channels, where they organize the content of their catalog by themes, genres or even specific titles.

For its part, Amazon Prime Video launched the Channels option this week in Spain, with which it becomes an aggregator of channels that can be hired separately.

Through this service, its users can add access to linear and on-demand video channels such as Starzplay, MGM, Mezzo, Noggin by Nick Jr. or TVCortos.

Source: elparis

All news articles on 2020-11-09

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