The Limited Times

Now you can see non-English news...

With discounts, pre-sales and even in installments, the sweet bread season started

2020-11-10T17:05:49.590Z


The parties to leave behind 2021 will be celebrated in a pandemic, but this tradition will not be lacking. This year, the artisans cost between $ 1,000 and $ 2,000. They can already be bought or reserved, to freeze the price.- Traditional sweet bread recipe.


Karina Niebla

11/09/2020 6:01 AM

  • Clarín.com

  • Cities

Updated 11/09/2020 9:46 AM

The parties in Buenos Aires this year will be different, and it is not enough to say: difficult to know at this point who they will be, where, if the adoptive porteños will be able to travel to spend them as a family or they will stay in the City.

Among so much doubt,

sweet bread

is one of the few certainties.

An assured rite, if the wallet allows it.

To increase these chances, the offers are good: sweet bread

in installments, with a discount, with reservation.

Everything is to freeze the price while the curve of the value of the nut never flattens.

Among the strongest promotions is that of

Pani

, which launched its sweet bread sale already in mid-October, with

20% discount

days

, and an additional 30% with certain means of payment.

In addition, it offers

three interest-

free

installments

, free shipping throughout the City and, these days, a 10% discount.

It can be purchased now and ordered to ship between December 10 and January 6.

Pani's sweet bread with a chocolate heart.

“We started working with sweet bread earlier than ever this year.

People are getting a lot out of fees and discounts.

We try to provide all the facilities so that it can be bought, always thinking in the current context ”, highlights Lucila Bassi, Pani's Marketing Manager.

Although the dulce de leche or the choco latte - milk chocolate pastry - are the stars of these sweet breads, they also have

dried fruits

, in the form of caramelised nuts or crunchy peanuts on the cover bath.

It is this type of input that does not stop rising and complicates setting a value in advance.

“If that price we set in October varies, we will have less margin.

But it has already been defined, you have to prepare for that a little bit ”, says Bassi.

In other confectioneries and bakeries, on the other hand, the value of the dried fruit was the brake to implement the purchase in advance.

“I couldn't sell it in installments because of the amount of dried fruit that our sweet bread contains.

Imagine that

in one week that input increased by 25%

.

It's at a dollar price ”, explains Federico Yahbes, manager of

Plaza Mayor

, in Monserrat.

The sweet bread of Plaza Mayor, loaded with dried fruits, an input that this year does not stop increasing in price.

Photo Maxi Failla

Almonds, hazelnuts, walnuts, cashews: dried fruits are the protagonists of this sweet bread, so famous that it has motivated blocks in line for three decades.

Although these prevent establishing a fixed price, nothing stops customers who want to freeze the value in one way or another, even literally: “As it is sold all year round, many

buy it now, fry it and open it on the 24th,

and it is perfect ”, highlights Yahbes.

In

La Nueva Muguet

, in Villa del Parque, they have already started with the sale of sweet bread, which can be paid in installments with a card, although for now they continue to send cash.

Néstor Reggiani, in charge of this place and the City's Chamber of Confectioneries, says that the bulk of advance sales are for companies that give Christmas boxes to staff.

"Customers who buy in quantity pay you everything now and you freeze the price until you give them the product, in December," Reggiani details.

By charging them now I can already make stock of the fruits, which are key:

if a sweet bread weighs one kilo, 600 grams are fruit

.

They come packed in a controlled atmosphere, so they don't spoil ”.

The sweet bread from the La Nueva Muguet confectionery.

They are already taking advance photos.

Photo Constanza Niscovolos

In

Gran Córdoba they

also have promotions in quantity purchases: for

 every ten sweet breads, one is a gift

.

“In addition, to put together Christmas boxes, companies can ask us for one with less dried fruit, thus saving up to 50%.

The recipe is always the same, what varies is the amount of that ingredient, ”says Rodrigo Zabalegui, managing partner of the classic Villa Crespo pastry shop.

The dried fruit is not the only thing that makes the product more expensive: also the drained type, which in the sweet breads of Plaza Mayor is suckling brought from Corrientes.

“This year there was no good harvest and there is a lack of merchandise.

That also raises costs, ”Yahbes explains.

There is also

the added value of craftsmanship

: "The machines are only used for kneading," says Reggiani-.

The rest is handled by a professional pastry chef, who does everything by hand, including the addition of fruits ”.

The pastry chef makes the sweet bread by hand.

The machines are only used for kneading.

Photo Constanza Niscovolos

From the chamber headed by Reggiani they prepare a campaign so that artisan sweet bread is considered a gift, that is,

a product to give away

, due to its quality and the work involved in preparing it.

Perhaps, also, because of its cost.

The one from Pani is worth $ 1,953 with a discount, both the 1.3 kilo dulce de leche and the 1.1 kilo chocolate latte.

The 1.2 kilo from La Nueva Muguet is at $ 1,600 and the one from Gran Córdoba, between 800 and 900 grams, at $ 1,350.

In Plaza Mayor, the traditional one-kilogram costs $ 980, but there is also a mini version of 200 grams at $ 250. In this scenario, every payment facility is welcome so that parties, already rarefied, do not miss at least his most typical ritual.

NS

Look also

A secret family recipe: the mystery behind the most coveted sweet bread in Buenos Aires

Source: clarin

All news articles on 2020-11-10

You may like

Trends 24h

Latest

© Communities 2019 - Privacy

The information on this site is from external sources that are not under our control.
The inclusion of any links does not necessarily imply a recommendation or endorse the views expressed within them.