Nothing is stopping the Alibaba steamroller: $ 74 billion in merchandise sales for November 11, post-Covid.
Almost double compared to last year.
This holiday, which began as a day dedicated to Chinese singles, has gradually become the barometer of the Chinese economy.
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Alibaba, an empire omnipresent in the daily life of the Chinese
To prepare for this edition not quite like the others, Alibaba has extended this annual consumer meeting to another sales window from November 1 to 3.
Presales were possible from October 21.
“The logic has been to give brands more time to emerge from the economic slowdown, to give Alibaba logistics and consumers more time to make their choices,”
explains Sébastien Badault, CEO of the company in France. .
The e-commerce giant also offered tailor-made marketing support for brands, especially internationally: positioning, product launch, platform
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