Liat Hatucha generally worked as a mediator until she decided to establish the "Queen of Jelly" brand, which makes people who are "afraid" of the kitchen feel like confectioners.
Mix for making donuts of "Queen of Jelly"
Photography:
Press
Hanukkah is much closer than you think, and will soon be attacked on all sides by a variety of pancakes, donuts and other foods whose common denominator is - calories, and lots of them.
Put the pancakes aside for a moment and focus on the donuts, they look pretty hard to make eh?
Doughs, jams and other fillings.
So it's time for you to know, there are those who dedicate their lives to making life easier for you.
The do-it-yourself kit that you can use to make donuts easily in your home kitchen is a great opportunity to get to know you, so Liat Hatucha, better known by her stage name, "Queen of Jelly", is the superhero of all who are afraid to enter the kitchen and bake complex things.
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Cut, 44, married plus four children, offers as part of her brand a variety of baking solutions for all skill challengers (it's okay, not to get hurt) or time.
In the past, she worked as an arbitrator and mediator and was generally inspired by her children's caregiver, who demonstrated impressive skills in making "three-dimensional" jelly cakes.
It seems like every success story contains such a stage where the star of the evening refuses to acknowledge her abilities and hides to the tools, so here too.
At her son's bar mitzvah, Hatucha decided to make the entire dessert table herself and won a slew of compliments, after which references began to arrive, which she politely declined because she was "not a pastry chef."
"Towards the age of 40 I started toying with the idea of going for it and set up the 'Jelly Queen' brand," she says.
"I acted anonymously in front of mediation clients and at the same time started conducting jelly cake workshops to train teachers."
In 2017, she even represented Israel at the European Showcase Cakes Championship on behalf of the Israeli Chefs Association and won first place.
Since she did not rest, the brand has expanded and she has set up a factory where she produces blends to make every sweet dessert possible.
From cakes and cookies to macaroons, sugar dough and flavor extracts.
On her website you will find easy and simple demonstrations through which every inexperienced person will be able to prepare the desserts that look the most complicated - with a minimum of time and products.
"The idea behind the brand - if I can - anyone can," says Hatucha.
"I want to make the confectionery accessible to anyone who thinks baking is complicated, so we will be reluctant to show how you can easily reach amazing desserts in appearance and taste. My dream is to reach more and more people and open more stores that will sell the products. 'to me".
Despite the corona, Cut is expected to soon launch a chain of stores under the brand, in parallel with many collaborations with a variety of businesses, including from the field of nature and pharmacies, where the products will, presumably, be from the world of desserts.
In addition, there are plans to market the products to other countries overseas as well, with an emphasis on Arab countries.
The corona virus and the change that caused the culinary world actually came in favor of a cut.
"The main difficulty in this period is the lack of knowledge along with the distance from family and friends. Baking and cooking have become an escape for many. Food and working on it in the kitchen is both compensation, both brain employment and employment for children, and that's exactly my world, diverse sets of cakes, cookies, souffle and all The rest. The house is filled with the smell of baking and everyone is happy. "
A large part of Liat's work, and one of the main things that motivates her to continue, is the reactions, both to her produce and to the products sold to the general public.
"The three-dimensional cakes are breathtaking," she says.
"No one can remain indifferent when I enter a room with a clear cake that looks like a diamond and is full of jelly flowers." I get a lot of feedback and messages from women and men who were afraid to enter the kitchen, claiming I brought confidence and courage to enter the kitchen, dare, do and even start hosting.
Baking is like therapy for the soul. "
For purchase at www.dejellyqueen.com
Instagram: dejellyqueen
Facebook: Queen of Jelly