No more videoconferences without makeup, L'Oréal offers a range of virtual makeup available on the main video call platforms.
L'Oréal Paris is launching its augmented reality makeup range, called Signature Faces, in partnership with the creation agency Virtue.
On its website, the brand states:
"L'Oréal Paris is adopting our new digital lifestyles, (…) opening up a whole new experience of modern make-up."
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The Signature Faces range is available in three themes: “Volumizing capsules”,
“Plump shot”
and
“Fire match”,
with a total of ten virtual filters.
The collection was co-created by famous L'Oréal Paris make-up artist Val Garland and 3D artists Ariel Lu and Sylvain Gaussens.
From glittery pink eyeshadow, golden false eyelashes or a peach-colored lipstick, these different make-ups can be worn on Zoom, Teams, Skype, Hangouts, but also on Instagram, Snapchat and Google Duo.
According to L'Oréal's digital director, Lubomira Rochet,
“during the pandemic, the use of L'Oréal's virtual trials increased fivefold, reaching 1 billion user visits.
Conversion rates for virtual trials - the rates at which browsers turn into buyers - have tripled during the pandemic, with people spending more than seven minutes on the service and trying between twenty and thirty shades of makeup before buying. ”