As the Christmas holidays approach, initiatives to come to the aid of traders forced to close shop are increasing.
The latest, the # SauvonsNoël campaign and its Sauvonsnoel.fr site, launched by Onestock, a company specializing in unified commerce solutions, and its two partners FashionCube (owner of the Jules, Pimkie, Brice, etc.) and Kaporal chains.
The platform allows consumers to navigate the jungle of online commerce, the objective being to encourage them to buy from French brands and thus avoid the "
pitfall
" of Amazon and others for the end of the season. year.
Read also: Reopening of shops from November 27: showdown between Bercy and Matignon
Concretely, Sauvonsnoel.fr references a catalog of brands that offer online sales.
It is, however, not possible to make purchases directly on the platform.
“
It is the possibility of simply identifying, on a single site, all the French brands committed to guaranteeing them optimal service for their Christmas shopping.
The assurance of benefiting from fast delivery methods to receive your gifts on time, on time, and in complete safety,
”explains OneStock.
The stores are classified according to several online services:
"
click and collect"
, home delivery, e-reservation and "
video
"
purchase
- a function that allows you to make an appointment with a seller who presents the products.
To date, nearly 40 brands - including Camaïeu, Darjeeling, Intersport, ba & sh or Cultura - have joined the operation, welcomes OneStock.
Their participation in the campaign is free.
For Romulus Grigoras, co-founder and CEO of Onestock, if the health crisis has exploded online sales, this mode of consumption has taken a new step.
“
Many of our customers have tripled their e-commerce turnover in recent days,
” he
told
Le Figaro.
Save the job
Behind an open mistrust of the giants of e-commerce, the objective of the "
movement
" is "
to ensure the protection of French employment
".
“
This is one of the strengths of this operation.
By buying online from participating brands, you make employees of the store work directly
”, underlines Romulus Grigoras.
Beyond the platform, the # SauvonsNoël campaign calls for a reopening of stores to put an end to “
unfair competition” “orchestrated by our own government”
.
“
What we want above all, of course, is to reopen the stores on November 27 at the latest,
” explains Jean-Christophe Garbino, General Manager of FashionCube.
To read also: Containment: entered into "resistance", traders refuse to close their shop
The Minister of the Economy, Bruno Le Maire opened the way on Monday, affirming that “
the reopening is more a matter of days than of
weeks
”.
It could thus take place by the end of November, "
on December 1 at the latest
".
A crucial question for businesses that hope to be able to reopen their doors for Black Friday.