A white T-shirt with elementary simplicity, raw jeans with the perfect cut, a three-button jacket tailored to the rules of the art and of course, a round-neck sweater wearable for any occasion… That's what in fashion, we call a basic and that's what you'll find in most collections this winter.
Yes, the flashy colors and logos, the cobranded accessories that made the heyday of luxury brands have taken a hit in the wing with the pandemic.
Especially since it is no longer a question of selling to American or Asian tourists in stores in major capitals, but of reaching the local public.
Logical continuation, in France, the sure values have resumed their rights in physical and digital stores.
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10 men's basics to be effortlessly stylish
This loyalty to the basics is not new among our compatriots.
“By cutting off the king's head, we killed all flamboyance,
analyzes Gauthier Borsarello, vintage expert.
When France was still a monarchy, the sovereign launched
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