In this atypical and complicated year for the economy due to the coronavirus,
'Black Friday'
, the day of
great discounts
that will be held on
November 27
(the day after Thanksgiving), will be an opportunity to measure behavior of the consumer in the middle of the second wave of Covid and in the run-up to Christmas.
The popular 'Black Friday' is one of the busiest days of the year prior to the Christmas holidays and, although the pandemic has increased Spanish savings and online sales are expected to skyrocket, a reduction in spending is expected given the decrease in income in a context of crisis.
The latest study by
the Cetelem Observatory
estimates that the average spending of Spaniards who plan to buy on 'Black Friday' will be 251 euros, 4% less than last year.
Likewise, an analysis carried out by
Bnext
points out that spending will decrease by 4.2%, to 69 euros per person.
It details that although the number of purchases will increase by 18% compared to 2019, the budget of Spaniards allocated to each purchase will be reduced by 13.8% and the average cost per purchase will drop to 25 euros compared to 29 euros a year ago. year.
A new
Capgemini
study
argues that young people will spend the most, along with the wealthiest segments of the population.
Experts agree that the virus has changed consumer habits, reducing individual spending and increasing purchases of essential products.
In this scenario, users will be torn between austerity given the uncertainty due to the economic situation and the temptation to indulge themselves.
Many chains and brands have brought the sales forward by days and even weeks, but a spectacular increase in
online sales
is expected
, given that mobility restrictions and the closure of many shops due to the measures adopted in the autonomous communities to combat the pandemic hinder
sales.
face-to-face shopping.
In fact, retailers are boosting their online media in the face of 'Black Friday' and the Christmas season, with many doubts still about what restrictions on openings for physical stores there will be for the holidays.
Capgemini concludes that almost half (46%) of distributors expect increased sales and half of buyers (49%) expect their share of online purchases to increase compared to previous years.
A report prepared by the consulting firm
KPMG
indicates that online purchases and consumption will achieve record figures in the fourth quarter of the year worldwide due to the impact of Covid-19.
On Singles Day, which took place on November 11, sales increased through the online channel by 80% compared to the same date in 2019. KPMG estimates that, in Spain, half of Spanish consumers give priority to safety and health measures to approach stores, compared to 41% of the Italian consumer or 39% of the American.
To further attract customers, 78% of retailers will offer greater discounts in both physical and online stores, while a third (33%) plan to offer a wider range of discounted products in the online channel, according to the Capgemini survey.
In parallel, only 14% of consumers foresee that they will increase their spending during this 'Black Friday' and just over a third (35%) suggest that they plan to reduce it.
In this sense, the main reason given was the decrease in disposable income (43%).
From
Criteo
, the global digital marketing technology platform, they assure that trust in the physical store grows, but more will be sold online and three out of ten Spaniards will increase their purchases online this year, given that 45% of Spanish consumers recognize that he currently feels more comfortable on that channel than on the physical one.
It also points out that free delivery will be essential for 54% of consumers.
The mobile bank
N26
believes that the e-commerce boom as a result of the coronavirus and the unexpected savings due to the restrictions, which it calculates at 182.13 euros per person per month, could trigger spending on this day, although it points out that with the pandemic As a background, it is difficult to guess what the behavior of consumers will be.
According to a study carried out by the bank, this year online purchases in supermarkets and grocery stores have increased by 33% and by 30% in fashion items, which indicates that the volume of online sales will increase more than 20% both on 'Black Friday' and on Cyber Monday.
The entity advises planning expenses and not buying compulsively despite discounts.
Although stores offer discounts on all kinds of products, many people often take advantage of this sales period to buy technology products, such as mobile phones, televisions, computers or tablets.
These are the best offers
:
Amazon
Amazon has gone ahead and from October 26 to November 19 it has advance offers on all kinds of products.
In addition, the company will celebrate on November 19, when the advance offers end, a 'streaming' program in which viewers will be able to discover exclusively some of the best offers that they can find during the week of 'Black Friday'.
Amazon will invest more than 85 million euros in promotions throughout the Christmas campaign with the aim of helping SMEs around the world increase their turnover and reach more customers.
Cuttlefish
The smart fashion firm takes the opportunity to celebrate its Transparency Friday by donating 12% of each garment sold from November 20 to 27 to the Amigó Foundation to reduce the digital divide among young people at risk of social exclusion.
he company emphasizes the importance of betting on conscious consumption in the face of overconsumption associated with these dates and invites you to buy better, in a more fair and transparent way.
Parador de Baiona.
PARADORES
Paradores
Paradores launches special offers through a 30% discount on its Gift Boxes and the extension of validity up to three years to exchange them.
The Gift Boxes, which can be purchased on the hotel's website, are for accommodation stays with breakfast or half board and also for its restaurants.
This year the campaign will begin next Thursday, November 19 for the Friends of Paradores, the hotel's loyalty program, and on Sunday, November 22 for the rest of the clients.
Fnac
The multinational of French origin offers discounts throughout the month of November.
Thus, every week, Fnac offers limited offers with prices that it has agreed not to offer further discounts afterwards.
The objective is to avoid any events and to avoid risky situations.
It includes discounts of up to 50% on televisions, smartphones, consoles, headphones, sound bars and computers, among others.
MediaMark
With its 'Black November' campaign, it offers discounts for 12, 24, 48 hours and three days throughout this month on products from brands such as Samsung, Xiaomi, Nintendo, Apple or Lenovo, among others.
Black Friday PCCOMPONENTS campaign
PC Components
Under the slogan 'United for Black Friday', the technology e-commerce launches discounts on almost 3,000 products in its catalog until November 29.
Between 10:00 p.m. on November 15 and 11:59 p.m. on November 29, PcComponentes will offer exclusive offers of up to 60% both in its physical stores and on the website www.pccomponentes.com/black-friday.
Red prawn from Almería.
CEPESCA
Cepesca
The Spanish fishing sector joins the celebration of 'Black Friday' through a campaign of discounts in the online store Del Barco a la Mesa, which allows its products to be brought directly to Spanish homes.
One of the highest-end products that are fished on the Spanish coast is put to the vein, such as the red prawn from Almería.
Thus, it launches the 'Red Friday' campaign.
In this campaign, the medium red prawn will be available at a price of 55 euros per kilo, while the price of the extra red prawn will be 70 euros per kilo.
Vincci Hotels
Vincci Hoteles offers discounts of up to 30% on all accommodation reservations made from Monday, November 23 to Sunday, November 29.
Discounts will be made on reservations made through its website with the code BLACKFRIDAY.
Reservations are valid until December 31 of next year in the chain's 37 hotels spread over Spain (29 hotels), Portugal (3 hotels) and Tunisia (5 hotels).
Worten
From November 10 to 16, Worten has discounts on mobile phones, televisions, consoles and appliances.
Offers up to 30% discount on 'smartphones', 30% on televisions and 40% on portable and multifunction printers.
Phone House
Phone House will begin its campaign on November 27 and will last until the 30th of this month, with 'Cyber Monday'.
It will offer discounts on telephony, electronics, computing, 'gaming', home and photography products and users will be able to choose between home delivery or free delivery in one of its stores.
Europa Press
The English Court
El Corte Inglés is ahead of 'Black Friday' and from November 12 to 18 it applies discounts of 15% and 20% on household appliances, televisions and sound equipment.
In addition, it reduces the price of a selection of computers up to 100 euros and also offers discounts on mobile phones.
Tempur Sealy
The rest equipment manufacturer offers the last great promotions of the year in mattresses, pillows and accessories in its online store, with price reductions of up to 40%.
The offers will be available on the Tempur website (es.tempur.com) from Thursday, November 26 to the following Monday, November 30, with discounts of 20% on all products and discounts of 40% on products of the outlet section.