In many respects the finding is frightening and especially for Europe: the economic power and technological advance of the American Gafam (Google, Apple, Facebook, Amazon and Microsoft) and the Chinese BATX (Baidu, Alibaba, Tencent and Xiaomi) are such today that it is difficult to see how the Europeans will manage to preserve their sovereignty.
"A tremendous showdown is starting to take place,"
warn Pierre Pozzi Belforti and Pierre-Henri Thomas, co-authors of
The end of the manipulators
.
Subtitled
How to bring the giants of Silicon Valley in line,
their work, without fully reassuring the ability of the Old Continent to meet the immense challenges that lie ahead, at least allows a complete inventory to be made.
Everything has been scrutinized: the gigantic weight of data and its shameless exploitation by these digital giants who, under the guise of providing more services to consumers, are always learning more about us in order to derive maximum benefit from them;
the
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