Double penalty for toy dealers.
Closed in November, a month that represents 20% of their annual sales, they may not have enough toys to offer on the shelves in December.
Each year in France, nearly 40 million toys are placed under the trees.
Usually, at the end of November, 85% are already delivered to the store.
This year, because of the closure, this is far from the case.
To read also:
Christmas: 770 million euros of shortfall for the toy
"We are facing a delivery problem,"
explains Anne Besson, France Iberia director at Lego and spokesperson for the French Federation of Toys and Childcare (FJP).
In December, the logistics chain is extremely stressed.
There will not be enough drivers or trucks to catch up with the 9 million toys that could not be delivered in November. ”
Lego's stock of goods is currently in the Czech Republic, in its European warehouse.
The same goes for Mattel, which produces, among other things, the famous Barbie doll.
"We will not catch up
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