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VW: Car maker pushes farewell to its hottest brands - Cristiano Ronaldo is a big fan

2020-11-23T13:44:18.989Z


Volkswagen now officially has twelve brands, unofficially even more. VW CEO Herbert Diess sees a need for action.


Volkswagen now officially has twelve brands, unofficially even more.

VW CEO Herbert Diess sees a need for action.

Wolfsburg / Munich - The Wolfsburg-based car maker

Volkswagen

* is apparently preparing to part with its super luxury brands.

"We are bringing the legal framework for our Italian subsidiaries

Ducati

,

Italdesign

and

Lamborghini

into a structure in which we can act," said

Volkswagen

boss

Herbert Diess

* on Monday in a previously neglected telephone conference with analysts.

A decision on the future of the companies has not yet been "made".

With the preparations,

VW

apparently

wants to

create the conditions to further simplify the complex group structure.

Officially, twelve brands actually belong to the Lower Saxony.

However, the Spanish subsidiary

Seat

, for example,

only

launched its own e-brand

with

Cupra

last June

.

In China, too,

VW

has

another brand at the start

with

Jetta

.

However, neither Cupra nor Jetta are part of the official

VW

dozen.

In the telephone conference with analysts, Diess and his CFO

Frank Witter

carefully

avoided giving

further details about their plans for the luxury sports car brands Lamborghini or Ducati.

This is "probably a slightly slower process," said Diess.

But it is "on our agenda."

VW: Personnel continues to fuel speculation

It was not until Monday that

Volkswagen

also reorganized the leadership at Lamborghini.

The previous Bugatti boss

Stephan Winkelmann will

then take over

the helm for the Italians on December 1st.

The previous Lamborghini boss

Stefano Domenicali will

switch to

Formula 1

and will be boss of the racing series there from 2021.

The personnel had reignited speculation about the future of Lamborghini.

In the past there have been reports of a possible separation of the

VW

luxury brands Lamborghini, Ducati and

Bugatti

.

From industry circles it is said that the VW main owners

Piech

and

Porsche

should have “certain sensitivities” with regard to the super sports cars.

However, these attitudes have since changed.

The high-horsepower vehicles evidently hardly fit into the ongoing conversion towards e-mobility.

The legendary sports car brands Lamborghini and Bugatti are particularly popular with Arab sheikhs and sports stars.

Cristiano Ronaldo is one of

the biggest Bugatti fans

.

With the Bugatti

Centodieci

, the Bugatti

Veyron

and the Bugatti

Chiron

, the

Portuguese is said to have

three cars from the Alsatian factory in the garage.  

VW: The possible separation of Lamborghini and Bugatti is well received by analysts

The possible spin-off from Bugatti and Co. is well received by analysts.

If the super luxury brands were no longer part of the group, "there would be less complexity, problems and stress," said

Frank Schwope

, auto analyst at

NordLB

in

Hanover,

to Merkur.de *.

The hoped-for image transfer to other corporate brands also "hardly existed".

However, the auto expert does not expect a quick separation from Lamborghini or Ducati.

That could "take years".

At Bugatti, on the other hand, things could possibly go much faster.

In the summer, the Croatian hypercar manufacturer

Rimac was named

as a possible buyer for Bugatti.

The deal, reported Manager-Magazin, could be completed by the end of the year.

* Merkur.de is part of the nationwide Ippen Digital editorial network.

Source: merkur

All news articles on 2020-11-23

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