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David Brunat: In praise of the event

2020-11-28T19:02:04.872Z


FIGAROVOX / TRIBUNE - The events sector contributes to the influence of France abroad and we should not do everything to save it, believes David Brunat. According to the writer, it is necessary to reopen the spectals and events because they fill a crucial need of the human soul.


David Brunat is a consultant and writer, partner at LPM Communications et Stratégies.

It is customary to attack in a tone mocking or outraged the "

society of the spectacle

" formerly vilified by the famous Guy Debord.

However, we now have a small idea of ​​what can be a society without shows, with the notable exception of the great media circus doped with medical hormones which, since last spring, and the appearance of a virus at high levels of cathodic infection, never relaxes.

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And who could be happy about such a situation?

Who can sincerely come to terms with the ambient desolation, with these closed performance halls, these desperately empty and silent convention centers, these salons where people no longer chat at all, these iron curtains that have fallen like a guillotine on the artistic scene? and cultural events in France, but also on the major professional events that each year punctuate the economic and social life of our country according to the seasons, the passions of the people, the needs and dreams of the professions.

Our heartbeat has stopped a little, and this dreadful suspension of major commercial events is not only a terrible loss of earnings for our economy and its players, all its players, but also a sharp amputation in the social fabric of this which country is - do we know enough?

- the world leader in trade fairs and conferences.

The world of events embodies a certain idea of ​​French genius.

It contributes to the influence of France

Let's not be afraid to say that the world of events embodies a certain idea of ​​French genius.

It contributes to France's influence, to its brand image, to its power of inventiveness, to its art of sociability, or even to a very particular way of combining sectoral economic interest, spirit of innovation, attractiveness and development of territories.

Let us not be afraid to say either that when these great events disappear which have so masterfully served the economic development and the international reputation of our country since the first

Universal Exhibitions

in the 19th century or even the great medieval fairs, then there is a sort of unease. in civilization.

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Let us pay tribute to a sector hit hard by a polymorphous crisis and which has been fighting since the very first day of the first confinement to survive but also to continue to play this essential role which falls to it: to be a showcase and a catalyst for all the excellent ones. French in the industrial, technological, cultural, sports, tourist, artisanal, agricultural fields ...

The word event comes from the Latin “

evenire

” - to happen.

The holding of an event such as a trade fair, fair, congress or festival for professionals or the general public is not only a commercial meeting.

What any manifestation of this nature brings about is also, it is first of all, a human adventure made up of encounters and discoveries, surprises and emotions, bonds forged and shared dreams.

Humans have a vital need to meet, talk to each other, communicate, share experiences and expectations, and learn from each other

Humans are social animals, so it is, beings of flesh and words, of feelings and emotions, of perceptions and curiosity.

They have a vital need to meet, to talk to each other, to communicate, to share experiences and expectations, to learn from each other.

And in the case of professional events, to feed on everything that interests competitors, partners, allies working in the same sector of activity or in another profession with which bridges are possible.

In his beautiful book devoted to the world of exhibitions (

Salons, Meetings and surprises

, Dunod editions), the sociologist Bertrand Pulman, follower of a very welcome "

sociology of enthusiasms

", shows to what extent these events, "

agoras of our time

”are unique places for mixing ideas and emotions.

He nicely notes that they "

create wealth, widen the mental perimeter, unlock the limits of gloom, open the doors to the future.

We can detect enthusiasm, transport, desires, wonders…

”.

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And this is all that we miss so much today.

All these things essential to our intellectual and emotional breathing and our social nourishment, all this nourishment of the mind and almost of the body that digital, despite its wonders and its fruitful links with the physical universe, is unable to provide us alone.

Because they form hotbeds of energies and crucibles of innovation and multiple and entangled passions, events reveal, shape and magnify our sociable and creative humanity.

And in these times when we so badly need collective magic, entertainment and excitement, their suspension is not only an economic plague and a wound to the soul, but also injustice and social absurdity.

For each of these events, a society meets itself

Because each time, for each of these events, a society meets itself.

An encounter that is singularly denied or complicated by "

social distancing

" - an expression almost as hideous as the reality it designates - which puts the social bond and a certain idea of ​​life in society so hard to the test.

Give us back the events, quickly, they are a part of us!

Source: lefigaro

All news articles on 2020-11-28

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