Top performance by top employees: The Zugspitz Region has started a campaign with a poster campaign.
For example, it focuses on volunteering, the health industry and gastronomy.
District
- Peter Anzenberger orients himself with his feet on the markings on the ground.
Turns slightly in the upper body.
Frontal pose, side pose.
Christian Stadler presses the shutter release.
And again.
And again.
Until the perfect shot is in the can.
The Garmisch-Partenkirchner Bergwachtler is not his only model.
There are more to come.
Guys like Anzenberger.
People who sacrifice their free time for society.
People who help people.
From the deepest conviction.
They are part of the new Zugspitz Region campaign.
They appear individually for the photo shoot.
There is no other way because of Corona.
Stadler photographs them alone.
“The pictures were then artificially put together,” says Stephanie Daser.
A group picture that is now going to press.
It will be presented to the public around Christmas / New Year's Eve.
On large posters that can be seen on thoroughfares and in Garmisch-Partenkirchen.
To make the volunteers - whether from the fire brigade, the BRK, THW or the crisis intervention service - visible.
"Your work", emphasizes Daser, umbrella brand manager at Zugspitz Region GmbH, "is always taken for granted." But it is not.
The campaign should honor the commitment and be a thank you to the everyday heroes, big and small.
And at the same time make the umbrella brand public to the population - true to the motto: We are the people in the Zugspitz region.
The campaign will run for another 1.5 years
“Experience our top talent” is the GmbH's slogan.
This arises from top performance by top employees.
“They bring our region forward,” emphasizes Daser.
The district is one of the healthiest, it has the best air in Germany.
"Here you can find top-quality medicine that is recognized worldwide, top-quality sport that inspires people, top-quality products that are only available here, top-quality tourism that attracts thousands and enchants its guests every year," she says.
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The first motif: Healthcare employees can be seen on the poster - with the Garmisch-Partenkirchen Clinic in the background.
© Zugspitz Region
The volunteers and rescue workers have ushered in the third round of photo shoots.
The campaign will run for another year and a half.
Four to five motifs are to be created in 2021.
Doctors and nurses made the start.
Doctors, nurses, nurses and rescue workers adorn the posters.
The Garmisch-Partenkirchen Clinic can be seen in the background.
“They represent all employees in the health care system in our region,” explains Daser.
No matter if head physician, nurse, pharmacist, physiotherapist or medical assistant.
The choice fell on health professions not only because of current events.
“Even though the past few months under the sign of the pandemic have once again impressively shown us the great, valuable and important work people do in these professions every day,” says the umbrella brand manager.
Even apart from Corona, the health care system is one of the driving forces and future industries in the region.
The health industry in the district is already one of the largest and most attractive employers.
With a share of more than 20 percent of all jobs subject to social security contributions, the health market, including the nursing service, occupies at least an equal position with high innovation potential even compared to the tourism branch.
Almost every fifth person is employed in the industry.
The district offers clinics, doctors and medical service providers with the best reputation - from family doctors in the local community to top-quality medicine with an international reputation.
Host in gastronomy and hotel industry important professional group
The second motif for top executives also pays tribute to an extremely important group of professionals and people: the hosts in the catering and hotel industries.
"We not only have a tremendous culinary diversity, but also an enormous quality in the Zugspitz region," says Daser.
Numerous companies process regional products and thus contribute to the sustainability of the region.
"This is not only appreciated by guests who come to us, but also by the locals."
The slogan on this motif is "We look forward to you!".
A statement that, according to Daser, should be understood ambiguously: Of course, the hosts, restaurateurs and hoteliers would look forward to their guests.
But she is also convinced that, especially after Corona, many citizens can hardly wait to be able to sit in the beer gardens in the region, in their favorite café, at the regulars' table or with their favorite Italian.