Aldi is not only spreading continuously in Germany.
The company has now bought hundreds of branches from a French competitor.
An ambitious goal is being pursued.
There are Aldi branches not only in Germany, but across Europe and overseas.
The discounter has bought several hundred stores from a French competitor.
The company's goal is: Every customer should be able to reach the next branch within a certain time.
Essen / Munich - Many companies are groaning under the
corona pandemic *
.
The
grocery markets
are an exception.
And with it of course also the discounter
Aldi *
, which is in demand beyond the federal borders
.
Now the group has taken a sensational step.
In one fell swoop,
Aldi Nord
takes over
547 branches and three central warehouses
of its competitor Groupe Casino
in neighboring France
.
According to the Essen-based company, this is the largest acquisition in its history.
The financial volume of the deal is expected to be
717 million euros
.
Aldi Nord submitted a binding offer back in March, and more than six months later the
competition authorities
finally
gave the go-
ahead.
The aim of the acquisition is to
expand and consolidate
the
market position in France
.
It should be possible for customers
to
be able to reach an Aldi
store
anywhere in the country
within a quarter of an hour
.
A really ambitious goal.
Aldi branches have existed in our south-western neighboring country since 1988 - most recently there were more than 850.
Now this number is increasing into four digits.
Video: Aldi, Lidl and Co. - the most popular supermarkets in Germany
Aldi deal in France: Discounter has been expanding for a long time - including branches in the USA and China
Aldi Nord * is also at home in the
Netherlands, Belgium, Denmark, Luxembourg, Spain, Portugal and Poland
.
Aldi Süd has
even settled overseas - more precisely in the
USA, Australia or China *
.
Also in
Austria, Switzerland, Slovenia, Hungary, Great Britain, Ireland and Italy
.
The integration of the newly acquired stores should be completed by the end of 2021.
Most of these branches are currently operated under the
Leader Price
brand
, two as
Casino Supermarché
.
Philip Demeulemeester, who is responsible for the French business at Aldi, emphasizes: "It is our aim at Aldi
to provide
everyone
with what they need for daily life,
always and everywhere
."
Aldi deal in France: Searching for potential by acquiring branches
Of course, the focus is not only on the Grande Nation.
Florian Scholbeck, Managing Director Communications, explains: “Of course we are focusing on
organic growth
, but
we are
also systematically examining the potential that could
arise
from
acquisitions
.” In France, the discounter has now struck after careful consideration and has significantly strengthened its market position .
(mg) * merkur.de is part of the nationwide Ippen-Digital editors network
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