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Singer
Beyoncé
performing at the MTV Video Music Awards
Photo: laif
A crowd of people gathers and stares.
A young mother in a green velvet dress stands in the mud of the street and inspects her strange vehicle that doesn't want to go any further.
Looking hostile, the woman makes her way and trudges into a dim pub looking for the pharmacist.
Bertha Benz finds him and buys ten liters of light petrol from him in order to finally continue her journey - the world's first trip in an automobile in 1888.
With the excursion, so it is said, Benz wanted to give her husband Carl courage and prove that his invention works.
Mercedes-Benz used the episode as a template for an image film that has meanwhile won awards: “The journey that changed everything.” The goal: To highlight the role of women alongside the thinker of the car Carl Benz - a self-confident pioneer who created the first automobile in the skeptical world presents.
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A fifth:
Daimler board member
Britta Seeger
wants to sell to women and promote them in the group.
Their share in management jobs should be one fifth by the end of 2020.
Photo: PR
Mercedes wants to attract new target groups with clips like this one.
"Today women have completely different roles," says Daimler board member and Mercedes sales manager Britta Seeger (51).
“We saw that more and more women are looking for an exchange with us - so we dealt with who we are and who we want to be.” A formative experience for Seeger was her stay abroad from 2013 in South Korea.
"There the self-confidence was already very strong, the proportion of women buying new cars was already 50 percent, depending on the model."
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