Video calls are here to stay ”, says Daniel Asensio, who leads the network of companies associated with the multinational integrated and collaborative communications Wildix in Spain.
"I have lived a journey from the analog world to the new digital paradigm, which is now multiplatform and multi-device," says the executive, who has more than 20 years of professional experience linked to telephony in companies such as Retevisión, Orange or BT.
Since the Covid-19 crisis "there has been a forced leap" in the use of digital tools, he says.
“A large part of the population already used applications such as Skype, WhatsApp or Telegram.
Now, finding a user without WhatsApp is as difficult as finding a home without a television.
We need to adapt these new forms of communication to our day-to-day life, especially in areas such as professional relations and with the administrations ”, he points out.
To take advantage of the pull, WhatsApp is betting on the professional field.
So have Google (Meet) or Microsoft (Teams), and apps like Zoom, whose success Asensio attributes to the fact that "it has grown as an alternative to traditional tools."
He claims that he does not use Zoom because with his platform, Wildix Collaboration, it already performs very similar functions and without limitations.
“Unified communications” such as those offered by Wildix allow audio and video calls, conferences or the possibility of sharing desktop and corporate chat from the same web platform.
"The companies that have achieved continuity during the crisis are those that have adapted their communication tools to the new context," says Asensio.
Despite this, some companies, he says, still show reluctance in the professional use of some communication tools because, in Asensio's opinion, "they do not trust the ability and use of users to use them."
We are, according to him, before a "cultural gap" with multiple paradoxes.
“Ties are no longer worn in senior management and we remain serious, efficient and responsible.
So why don't we have the same perspective with the use of omnipresence that unified communications gives us?
Companies do not think in terms of efficient work ”, he laments.
The rapidity with which the way we relate to our environment has changed means that we are still “redefining the rules of communication”.
In this process, Asensio is clear about what should not be lost sight of: "Technology must be at the service of people, not people at the service of technology."
To watch 'webinars', work and much more
1. WILDIX COLLABORATION.-
“Obviously because of my work, but also because it gives full meaning to mobility.
From my phone I can do exactly the same as from my work desk ”.
2. FACETIME.-
"Within the world of contacts I have quite a few passionate about the Apple world, so I communicate with them in this way."
3. SKYPE.-
“Who did not make their first videoconference with Skype?
I have it, although I use it less and less ”.
4. HANGOUTS.-
"Like Skype, I use it less and less and also has the disadvantage that many professionals are forced to use their personal accounts for videoconferences, because it asks for a Gmail account."
5. WHATSAPP.-
“It started replacing SMS and it has become the most used app.
I think we abuse her.
Less texting and more talking.
You are dehumanizing relationships.
It is necessary to recover the good conversation ”.
6. LINKEDIN.-
“It is the only social network that I use actively.
It allows me to be up to date and to know the various currents of opinion that arise in organizations.
It is a tool that maintains forms, ideas flow and are expressed from responsibility.
LinkedIn has a measured tone: the tie is on the neck, not on the forehead as in other social networks ”.
7. GOTOWEBINAR.-
“I follow many technology webinars.
It is my alternative to Netflix, because it allows me to get a lot of information ”.
8. GOODNOTES.-
"It's a notepad that allows me to write and draw by hand."
9. ODRIVE.-
"It is a tool that accumulates all the clouds that you have in Apple, in the Google Drive ... There I have access to all my cloud environments from a single application".
10. MINDMANAGER GO.-
“It's a mind mapping tool.
Very useful to capture ideas ”.
11. FOCUS TO-DO.-
“It is very interesting to do a correct load of daily tasks and to be able to distribute the time correctly.
I am passionate about the method Benjamin Franklin used: before I start working I make a note of what I want to do, assigning each task an execution time ”.