Between forced closure during confinement and drop in attendance linked to the isolation of the French, many small businesses have suffered from the health crisis.
Difficulties that seem to have fueled the empathy of a majority of them, according to an Opinion Way * survey commissioned by the communications agency Rosapark.
Thus, 59% of those questioned intend to change their consumption habits at Christmas by favoring local shops rather than supermarkets, even if the prices are higher.
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For Jean-Patrick Chiquiar, co-founder of Rosapark, these figures reflect “
an awareness of the French
Their blue card has become a real political instrument which allows them to act directly on the economy of their country,
” he interprets.
In fact, for 62% of those questioned, favoring neighborhood shops over large-scale distribution helps support the local economy.
A trend already observed long before confinement, recalls Jean-Patrick Chiquiar.
After a disaffection of neighborhood brands for mass distribution, many businesses have reinvested city centers over the past five years,
" he explains.
The health crisis has accelerated this mode of consumption.
We note, moreover, that all social classes are concerned, even if the product is more expensive
”, he underlines.
Indeed, according to the study, the desire to favor small traders during the end-of-year holiday season is the same for CSP + (59%), CSP - (58%) and the inactive. (59%).
The desire to have fun
This acceleration can be explained in particular by the confidence of the French in the quality of products distributed in small shops compared to those sold in supermarkets.
For 36% of them, small distributors offer better quality and more varied products than in supermarkets.
In this context where the future is uncertain, the French want more than ever to believe in the present and to have fun
", analyzes Jean-Patrick Chiquiar.
The confinement has also reinforced the need for human contact, in the face of the anonymity of mass distribution and e-commerce.
For 47% of those questioned, favoring downtown shops allows them to benefit from direct and human contact with the merchant.
This advantage is particularly emphasized by seniors (58% for those over 65).
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Behind this inclination for the local economy, there is also a desire to distance itself from the giants of distribution and e-commerce, often singled out as the big winners of this crisis.
Indeed, for 65% of French people, these actors did not do enough during the confinement period to help small traders.
* Study carried out on a sample of 1002 people representative of the French population aged 18 or over. The interviews were conducted on November 25 and 26, 2020.
* Study carried out on a sample of 1002 people representative of the French population aged 18 or over.
The interviews were conducted on November 25 and 26, 2020.