Health crisis requires, the time spent in front of screens has increased considerably this year, to the benefit of the mobile applications industry.
Apple and Google's app stores are rubbing their hands with their commissions.
According to forecasts from App Annie, the specialist in application analysis, “
130 billion applications will be downloaded worldwide in 2020
” on the App Store and on the Google Play Store.
This figure, up 10% from 2019, means higher revenue for Apple and Google, which take commissions.
In total, $ 112 billion will be spent by users over the whole year, an increase of 25% from last year.
It is the in-app purchases directly in the applications that inflate the amount of these expenses.
Concerning France, consumers spent a total of 4.3 billion euros on mobile applications between January 1 and November 14, 2020. For Apple's application store, this generated 2.2 billion euros in revenue, for Google Play 2.1 billion euros in revenue.
TikTok, winner of the year 2020
In France as in the rest of the world, it is TikTok which takes first place in the ranking of the most downloaded applications, ahead of Facebook and WhatsApp.
In 2021, TikTok will certainly fall "
into the restricted club of applications with more than a billion monthly active users
", according to App Annie.
To read also: "Europe is a priority market for TikTok"
With the expansion of telecommuting around the world, ZOOM Cloud Meetings and Google Meet have experienced phenomenal growth in the number of downloads, moving up to fourth and seventh, respectively.
The time spent on all professional applications is impressive: + 200% between 2019 and 2020, going from 7 to 20 billion hours of use worldwide.
For its part, Disney +, launched last April in France, made a sensational entry in the ranking of the apps in which consumers spend the most.
The platform has succeeded in increasing the number of subscriptions of its users via their mobiles.
In the first column is the ranking of the most downloaded applications in the world.
The second shows the highest consumer spending and the third reveals the applications with the most active users over a month.
App Annie
Stable numbers for mobile games
As in 2019, mobile games represent 40% of total downloads from iOS and Google Play for this year.
Gaming applications that generate interaction between players have been successful. "
Among Us
", the competitive multiplayer game, had an exceptional year and placed third in the global downloads rankings, behind "
Free Fire
" and “
Subway Surfers.
"
The popular war game "
Call of Duty
", launched on mobile on October 1, 2019, "
reached another milestone in 2020, ranking fourth in the world for average monthly active users
", up from 13 last year.
