A so-called pop-up store is being built in the temporarily closed Breitwand cinema in Starnberg - a shop where artists can sell their works.
Due to the lockdown, the store cannot open until January.
Starnberg
- The shop windows are decorated, the final preparations are underway inside.
In between there is a knock on the window, passers-by want to know what is going on in the Breitwand cinema, which is closed due to the corona pandemic.
Petra Brüderl, head of the Starnberg cultural department, has the explanation ready, who lends a hand in the foyer herself.
The temporarily closed cinema will become a pop-up store under the motto “Pop-Up instead of Popcorn”.
How long?
Probably until the point in time when cultural institutions are allowed to reopen.
Usually, pop-up stores are built in shops that are already empty.
For the temporary use of the cinema, Brüderl contacted its operator Matthias Helwig directly.
Tables and chairs in the cinema foyer have given way to a seven-meter-long table that will serve as an exhibition space.
The wooden table, deliberately designed as a temporary solution to match the overall concept, was built by the Starnberg carpenter and project planner Stephan Huber, who runs a workshop on Hanfelderstrasse together with his colleague product designer Toni Baumann under the name “Astreinhochzwei”.
“He made the space usable for us,” says Jörg Euteneuer, a blacksmith from Unterbrunn, who takes care of the renovations in the cinema with Huber.
That wasn't that easy, because Huber didn't know some of the co-exhibitors and their work.
Third in the group in the redesign: Tom Lugo, with his band Jamaram, winner of the district's culture award, who takes on the artistic lettering of the shop windows.
Work by ten exhibitors can be seen in the new pop-up store.
Huber and Euteneuer not only helped transform the cinema foyer into a pop-up store, they also exhibit there, just like Lugo.
What they are selling goes well together, although the two have not agreed.
With its hand-forged iron pans, Euteneuer presents “everything to do with roasting, cooking, eating”, and the “Astreinhochzwei” team has stylish wooden spoons and pepper mills, among other things.
The Herrsching wood sculptor Katharina Haebler is happy to have the cinema foyer as a sales area.
“At least it works,” she says, who usually sells her carved figures at Christmas markets.
The Christmas business is very important to them every year.
The pop-up store is not only part of the city's location promotion, with which the cultural industry is supported at the same time, it is also intended to "encourage the next year", says cultural advisor Brüderl.
The location is ideal.
“The cinema is an important cultural area in the city and has good connections.” Brüderl hopes that the example will set an example in such a central place.
It is intended to “reduce inhibitions”, she says, so that more owners of vacant or temporarily closed facilities dare to “tackle temporary use for two or three weeks”.
Anyone interested can contact the city administration by email at standortfoerderung@starnberg.de.
Brothersl does not want to read in the newspaper what other places than pop-up stores she has in mind, so as not to put those affected under pressure.
“We have a lot in mind,” says Brüderl.
We, in this case she and her colleague Sarah Buckel, are responsible for promoting the location in the town hall.
A lot is possible, especially in the area of the currently closed gastronomy.
The pop-up store should actually open these days.
However, due to current developments and the hard lockdown announced by politicians on Sunday (from Wednesday, all shops must close by January 10th), shop operations are not expected to start until January.
But there is already the possibility to buy the goods.
All exhibiting artists and artisans present their works in the shop window, including their contact details.
Some of the products on display are provided with QR codes.
The fact that it cannot yet be opened for sales also poses new challenges for the room's designers.
“Now we have to limit ourselves to the external impact,” says Schmied Euteneuer.