US President Donald Trump before a press conference at the White House in April.JIM WATSON / AFP
"The one who invented the mirror, poisoned the soul," wrote Fernando Pessoa, the Portuguese poet.
Television, first, now, social networks have led to paroxysm, that obsession with images, the appearance that intoxicated our interiority.
Politics was the most seduced by the illusion of the mirror and the techniques of advertising marketing: Candidates are offered as electoral commodities, problems are simplified by the slogans of official propaganda, and leaders ask polls about needs and the moods of the societies they claim to represent ...
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