Everyone knows Rolex, or at least thinks they know it.
The Swiss manufacture, once created by Hans Wilsdorf, is the most famous luxury brand on the planet, according to the ranking released each year by the Reputation Institute in Boston.
To the point of supplanting big names such as Lego, Disney, Ferrari, Netflix and Microsoft.
How to explain it?
“This is the result of nearly a hundred years of flawless performance,”
believes Aurel Bacs, hammering at the most important watch auctions in the world.
The course of this company is flawless.
Nothing has ever tainted its reputation for quality since the beginning of the 20th century.
It has always remained true to its values, respectful of its clients, and this capital is worth billions today. ”
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Rolex settles on the Champs-Élysées in time for the holidays
Against the current gloom, a vast boutique entirely dedicated to the crown brand watches has just opened on the Champs-Élysées in Paris.
The first one
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