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The new "Israel Today" website and app were unveiled at a special conference Israel today

2020-12-16T15:25:47.462Z


| economy "Israel Today" holds the MTODAY marketing and advertising conference, which presented the digital assets that will be launched at the beginning of 2021 • "The brand - an integral part of Israeli life" Unveiling the new website and application of "Israel Today" Photography:  Yossi Zeliger The first marketing and advertising conference of "Israel Today" MTODAY was held yesterday (Tuesday) with


"Israel Today" holds the MTODAY marketing and advertising conference, which presented the digital assets that will be launched at the beginning of 2021 • "The brand - an integral part of Israeli life"

  • Unveiling the new website and application of "Israel Today"

    Photography: 

    Yossi Zeliger

The first marketing and advertising conference of "Israel Today" MTODAY was held yesterday (Tuesday) with hundreds of participants, including senior executives from the marketing and advertising industry.

During the conference, innovative moves were presented as part of the newspaper's growth, chief among them - the launch of the new website and application of "Israel Today". 



The site and the app that will be launched in the coming weeks, guarantee the surfing audience not only an innovative browsing experience, but of course also the hot and important regular updates from the news system and the leading reporters of the newspaper and the site.

The new site will also include articles from all areas of life: economics, health, culture and entertainment, technology, lifestyle, tourism, real estate and more.  



Israel Today's VP of Commerce Oren Maron, who presented the site's design, added: "The app brings innovations "Unparalleled playlists: built in collaboration with music giant deezer, podcasts in various fields, a disabled access system that reads the article and more. All of these will establish the surfer loyalty model exclusively."



The conference also unveiled the "Israel Today's Clique" club, a unique benefits club for new site and app surfers built on a model that won the Google Innovation Challenge Award.

The membership in "Klika" will reward the audience of surfers with points for the variety of their actions on the site and in the "Israel Today" application, such as browsing the site's pages, time spent and sharing or liking articles.

Through the points earned, surfers will be able to redeem a variety of benefits offered to them.

The longer the surfer shares articles and stays on the site - the more points he will accumulate for his personal account, which he will be able to redeem on benefits offered on the club page on the site.

"We have shortened long technological processes, changed our perception and work processes and also concentrated on the opening shot towards 2021. It is clear to us beyond any doubt that our brand is an integral part of Israeli life. It is clear to us that we have assets that must be leveraged and highlighted. With readers, advertisers and partners, "Maron said at the conference. 

Get to know the "coop"

The conference launched a professional marketing forum consisting of a small team of leading authorities in Israel.

This move is considered an integral part of "Israel Today"'s connection to the field and the industry, and is a direct continuation of its ongoing development towards making trends, conversations, consumers and consumer opinions accessible to the marketing and advertising community in the most authentic way. 



Among the forum members: Avi Zeitan, marketing and strategy expert;

Meital Shiran Harel, VP of Marketing at Bank Leumi;

Eliav Ellouf, a psychological innovation specialist in marketing;

Dorit Sadan, VP of Marketing at Shikun VeBinui;

Liron Avraham, Director of Business Operations at EMEA Outbrain;

Yoav Banai, VP VP CUSTOMER ENGAGEMENT at deezer;

Lior Tanner, CEO of Frequent Flyer and flycard at El Al.



Forum members, experts in their field, will take part in the marketing, advertising and strategy section of "Israel Today" - "The Poultry".

The section will give freedom of expression to leading players in the worlds of marketing and advertising, in print or digital.

These will be able to create an agenda through personal columns, creative panels or inspirational podcasts.





How do brands respond quickly to reality? 





The premiere conference of the MTODAY forum dealt with the concept of walk the talk which has become, in the current reality of the corona crisis, more relevant than ever.

This reality has brought us extremely quickly into a world where brands are required to respond to the reality and environment in which they operate, to the desires and preferences of consumers, in the effective and value aspect, and even take an advertising approach that promotes social values ​​and produces moral value. 



Many brands also focus on consumer values ​​and not just on the brand values ​​themselves, while maintaining authenticity.

During the conference, a live interview was conducted with marketing guru Seth Godin, followed by 20 world-bestsellers translated into more than 35 languages.

Godin also founded altMBA and The Akimbo online workshops which changed the way many in the world work.

The conversation took place with Eliav Ellouf, a specialist in psychological innovation in marketing.



Conference participants discussed how revolutions and social trends that sweep the world truly affect brands (and vice versa) and what the place and responsibilities of brands are within the society and environment in which they operate.

Among the participants were: Avi Zeitan - Marketing and Strategy Expert, Ben Muskel - CEO of the advertising office at Auman-Bar-Ribnai bbr saatchi & Saatchi, Gali Berger - Head of Communications and Content at Super-Pharm, Yoav Banai - VP VP CUSTOMER ENGAGEMENT deezer , Moshe Mary - CEO of Nespresso Israel, Noga Bener Suari - Marketing Director of Breakfast Cereals Thelma Bunilever, Nir Itzkovitz - CEO of Mondaliz Israel, Stella Kreiff - CEO of Soda Stream Israel, Ofer Levy - VP of Marketing and Trade at Sofer -Pharm.

The moshav was moderated by Yarden Harel, a TV presenter and entrepreneur.



Source: israelhayom

All news articles on 2020-12-16

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