The Limited Times

Now you can see non-English news...

Guillaume Tabard: "Has the president's ecological referendum already been 'pschitt'?"

2020-12-18T17:59:22.564Z


COUNTERPOINT - Emmanuel Macron succeeded in his surprise effect, but he totally neglected the communication strategy.


Emmanuel Macron launched a referendum.

At the end of this week, who is still talking about it?

The announcement went "pschitt".

This presidential decision was unveiled Monday, commented on Tuesday and relegated Wednesday.

Certainly, the news of the Covid continues to crush everything.

The vaccination strategy, the contamination of the Head of State dominate conversations and marginalize any other debate.

But this does not explain everything.

Emmanuel Macron succeeded in his surprise effect, but he totally neglected the communication strategy.

Preserving the environment and the fight against global warming are however one of the priorities of the French.

Controversies over separatism or over security in general prove that matters of concern other than the coronavirus can easily find their place in political and media debate.

It should have been the same for ecology.

The president, it is true, did not choose the less arid path.

Suggest to modify the drafting

This article is for subscribers only.

You have 73% left to discover.

Subscribe: 1 € the first month

Can be canceled at any time

I ENJOY IT

Already subscribed?

Log in

Source: lefigaro

All news articles on 2020-12-18

You may like

Trends 24h

Latest

© Communities 2019 - Privacy

The information on this site is from external sources that are not under our control.
The inclusion of any links does not necessarily imply a recommendation or endorse the views expressed within them.