Hardly any online trade: You can seldom order online from shops in the region.
There are attempts to set up an online shop.
District - socks, ties, jewelry - anyone who has not yet been shopping for their gifts now has to look around online.
The lockdown has moved the Christmas shop closing time to the front.
Customers who still want to support local dealers now have a problem: hardly any retailer in the Ebersberg district offers an online shop.
Although, according to a study by the Bavarian Trade Association, more than half of buyers would like this.
Incidentally, the number is from 2016.
The high cost.
The logistical effort.
This will be heard by anyone who asks about the reasons.
The sad reality is therefore: buyers are turning to the Internet giants, who even in normal times are already digging the water out of the shops in the inner cities.
Online retail is growing and booming, and younger customers in particular stock up on their smartphones from the couch at home.
Amazon.
Ebay.
Zalando.
Little business people will get the hair on the back of their necks when they hear these names.
Online trading: There is no regional alternative
A real, regional alternative is not offered to those interested in shopping online, it starts with the fact that you hardly know what to google.
If you surf the websites of fashion stores, sports stores and many other shops, you will come across opening times, directions, and contact forms.
You can only shop there in the rarest of cases, sometimes there are at least vouchers for the range on site.
A fashion store from the southern district of Ebersberg shows, like a declaration of surrender, the online visitors the direct route to the websites of the clothing brands it offers.
Each of them has its own online shop.
One can criticize the fact that, despite all the persuasions, customers are increasingly shopping online even without a lockdown and pandemic.
Or you can do something.
Those who cannot be googled do not exist
The Bavarian Trade Association advises this.
"The stationary trade is losing a lot of sales online," says its spokesman, Bernd Ohlmann.
This is where the "purchasing initiation" takes place.
Means: If you can't google, you don't exist.
After all, 80 percent of retailers across Bavaria have their own homepage.
But only around third of them have their own online shop.
“A rather poor plant,” admits the trade association spokesman.
With individual flowers, the booksellers for example.
They are a noticeable exception to the mau-filled online marketplace in the Ebersberg district.
Almost all of them have an online shop operated by a service provider, which delivers overnight for collection to the store and often even free of charge by post.
Amazon couldn't do better either.
For Ohlmann from the trade association this is the way forward.
“People, join forces digitally too, upgrade!” He warns, referring to the trade associations and purchasing groups that exist in many places.
The municipalities are also asked to position not only real but also digital marketplaces.
"People would also like to shop regionally online, but they can't find anything there."
There are “right ideas” in the district
There is already such an attempt in the Ebersberg district, even though it is still in its infancy: Lakhena Leng from Ebersberg has set up "ebemarkt.de" on a voluntary basis.
There you can buy necklaces and singing bowls from the Grafinger fair world shop, Markt Schwabener blueberry and dark beer jam, as well as dishes and toys from the Ebersberger Drachenstube.
“That is the right idea,” says Augustinus Meusel, responsible for economic development in the Ebersberg district office - even if the platform is currently barely noticed by customers due to the lack of a broader range.
Such a digital marketplace could be an "invigorating element" to survive against the online retail giants.
Local retailers could benefit from one advantage: Customers could inspect or try on the goods ordered the day before in the store without having to send them back if they do not
The internet won't go away anytime soon.
Trade association spokesman Ohlmann says meaningfully, meaninglessly: “There are dealers who use it.
And those who don't. "