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Surprising news from California: Will the first Apple car roll off the assembly line in 2024?

2020-12-23T04:55:56.066Z

According to media reports, the US tech giant Apple wants to produce its first own electric car as early as 2024 and thus launch an attack on Tesla.



According to media reports, the US tech giant Apple wants to produce its first own electric car as early as 2024 and thus launch an attack on Tesla.

Cupertino - no matter if

iPhone

,

iPad

or

Mac

.

The products of the US technology company

Apple Inc. have

sold millions of times worldwide for years and have long since become more than just mobile phones or computers - they are status symbols.

This fact is arguably one of the reasons for the enormous success that

Apple has achieved

over the past few years and decades.

So it would be only logical for the group based in

Cupertino

,

California

, to take the next step with regard to the product range.

In the past decade, rumors circulated that

Apple should work

on developing its own

car

.

After iPod and

iPhone

so the

iCar

?

In 2014, several US media reported that the tech giant would have several hundred employees work on the development of an

electric car

under the project name "Titan"

.

The

Wall Street Journal

wrote, for example,

Apple

shifts up a gear to

Tesla

to

challenge

with

electric cars

".

+

The great role model?

Will Apple still manage to compete with Tesla in the market for electric cars?

© Picture Alliance / John G. Mabanglo

Is Apple launching the attack on Tesla?

Auto project fell into disuse

But while

Tesla

not only had an impressive run on the stock market, but was also able to put more and more cars on the road,

Apple's

automotive division made

little progress.

First, Titan project manager Steve Zadesky left the company after more than 15 years and then the management of Apple's car project changed several times, as

meedia

reports.

In the meantime, reports made the rounds that

Apple had

abandoned building its own car and would work much more on the development of a

software platform

for autonomous driving.

An insider

even

spoke to

Bloomberg

of an “unbelievable failure of leadership” that should have happened within the group in relation to Project Titan.

Apple: Surprising news - tech giant wants to produce cars as early as 2024

But perhaps it was precisely the ongoing success of

Tesla

that

caused a renewed rethink in

Apple's

management

.

Because the Reuters news agency surprised with an exclusive message on Monday.

Accordingly,

Apple

is still working on the production of an autonomous car and the real hammer: the tech company wants to produce such a vehicle as early as 2024.

Exclusive: Apple is moving forward with self-driving car technology, aiming to produce a passenger vehicle by 2024 https://t.co/6KtP72voWc pic.twitter.com/ACdqcccLcv

- Reuters (@Reuters) December 21, 2020

After years of calm around Project Titan, everything could go very quickly now.

As two people familiar with the process admitted to Reuters,

Apple

wants to

set new standards,

especially in terms of

battery technology

.

A space-saving battery in a "monocell" design is to be used for this.

“It's the next level.

Like the first time you saw the iPhone, ”enthuses one of the insiders.

Will the Apple Car arrive in 2024?

There's at least one catch

There is still one catch with the report.

As Reuters explained, it is still not ruled out that

Apple

will only

limit

itself to the

software

part of automobile production and then build these technological achievements into models from a third-party manufacturer.

Either way,

Apple

could

become a big player in another area and

represent serious competition in the

electric car

market,

which is largely

dominated

by

Tesla

.

In any case, it will take at least another three years before the first “

AppleCar

rolls off the assembly

line.

However, renewed delays due to the effects of the

corona pandemic

cannot be ruled out.

For

Apple

fans and technology enthusiasts, these news are still cause for joy.

(fd)

Source: merkur

All news articles on 2020-12-23

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