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Corona
Customers flock to food chains, which in turn promise: "There will be no shortage of products"
Network executives report changes in buying patterns compared to the first closure, but also report an increase in online sales.
The main increase - in the consumption of products for home cooking.
In addition, they demand: "We are waiting for vaccinations, the workers are exposed here to 2,000 people a day"
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Corona virus
food
Shopping
Sonia Gorodisky
Wednesday, 06 January 2021, 21:12
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In the video: an increase in the number of buyers in writers in preparation for tightening the closure (Photo: Yotam Rono)
Sales and profit chains of food chains are soaring in the corona year, with a significant increase in quarantine periods.
Lunches in the middle of the work week are considered "dead hours" during normal periods, except that yesterday (Wednesday), the day before the closure took effect, the stores were already filled with customers who wanted to stock up on groceries.
The chain executives are reporting a doubling of the number of online orders since last night and a tens of percent increase in in-store sales themselves.
The Victory chain branch in the Ayalon Mall in Ramat Gan has been experiencing active customer traffic since this morning.
"Once the TV announces that there is an automatic closure, there is a jump in sales. We started the morning with a 50% increase in online," said Eyal Ravid, CEO of the chain, which operates about 60 branches nationwide. "People have become more rational, they no longer save like In previous times.
"But there is a significant increase in sales, because consumption has become domestic instead of outside.
" The manager of a mega chain in the city that operates 86 branches. "The online jumps have doubled compared to last week."
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Customers for half free, today (Photo: Reuven Castro)
According to the writers' managers, the increase in sales was mainly recorded in products used for home cooking.
"If you look at the basket, the meat products, fruits and vegetables, pastas, everything related to home cooking and baking stand out," Priinta testified.
Ravid also said that "the products with the highest demand in closures are related to the world of home baking and cooking. We also buy more fresh meat and fish. He said," People are also tired of the same stew they made for the first time, the same pasta and rice, no restaurants and cafes. More. "
They promised that this time there would be no shortage of products, as we will see in the first closure.
We do not anticipate a special shortage, "Ravid promised." There is a very large import of eggs today.
So there is no problem at all. "
Freinta also estimated that there is no shortage of any product at the moment." Usually, if there is such a case as we had with eggs or toilet paper, then the state also knows how to prepare and provide everything so that every citizen has everything. " , He clarified. "There will be no situation where someone in the house does not have toilet paper or eggs."
Buy at a semi-free supermarket in Petah Tikva, yesterday (Photo: Reuven Castro)
The writers 'managers report changes in customers' buying patterns, and they believe that this will prevent the recurrence of shortages as at the beginning of the epidemic.
"The branches are full of goods, the people are already practicing after a year. It is not the boom as we had a year ago, that we got up one morning for a new reality," Priinta said.
"Regarding toilet paper - before the first closure, a video was circulated that stocks were out of stock in Australia and other countries, so they started buying here as well, which created pressure in stores," Ravid said.
"Once someone sees that everyone is taking two packs of toilet paper, then he too takes another one or two. After a month everyone has already realized that this is nonsense."
According to Prienta, in the current closure, customers are more considerate than the first closure.
"There was hysteria, everyone left everything, ran to the writers and did some shopping, today everyone understands that the stores will be open," he said.
Although customers "significantly increase their shopping baskets, some are ahead of shopping this morning," he explains, but notes that "phenomena like empty shelves as they were in the previous closure - it is not there."
He added that "people are equipping themselves to avoid walking the streets. Today especially in light of the spread of the British mutation."
"Increase shopping, but empty shelves - it's not there."
Half free in Petah Tikva, yesterday (Photo: Reuven Castro)
Recently, there have been quite a few voices opposing the introduction of non-essential products, such as toys, books and clothing into essential stores in order to maximize profits.
Ravid has a firm position on the issue.
"I have never sold toys, I have not sold clothes. I think every business should deal with its own," he says.
"I know that there are some of my colleagues who have a whole controversy of toys and clothing and I know there are also those who have increased these departments, what is it? They have tripled in the garage. Sell Online. "
According to Ravid, "I do not think it would be fair for me to sell a puzzle and the store next to 'The Red Pirate' will not be able to sell. I have received offers in the past, but I am not there."
"We are exposed to 2,000 people a day, waiting for vaccinations"
Chain executives According to Ravid, food chain workers are at increased risk following exposure to many people every day. "We are waiting for vaccines, everyone wants to get vaccinated and waiting for a donor to come. I think network workers should be in third place in the priority of vaccinations, after doctors and teaching staff."
He explained that over the past year the writers' employees have been exposed to the highest amount of people from the public. "In the average supermarket, between 1,500 and 2,000 customers pass through a day. We put transparent plastic protections in cash registers and meat and fish departments, but they can still stick and stick," he clarified. "It's a nightmare to work nine hours with a mask."
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