2021 will be a decisive year for IBM.
The arrival of Gary Cohn, former president of the American bank Goldman Sachs and former economic adviser to Donald Trump, to the post specially created for him as vice-president personifies the major strategic shift that the IT group is trying to take.
More accustomed to entrusting the key roles of its senior management to technological profiles, the group had not integrated this profile of external personality into its management committee for over twenty years.
The choice of Gary Cohn, who chaired Goldman Sachs for more than eleven years before joining President Trump's team in 2017, is not unlike that of former American Express CEO Louis Gerstner in 1993 , when IBM was in terrible shape.
At the time, the company absolutely had to succeed in changing its model to adapt to the profound changes in the IT market.
Under his presidency, IBM raised the bar and returned to profit in 1995.
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