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Corona pandemic spurs online business: British cult brand now apparently wants to go public

2021-01-11T21:37:40.827Z


The shoe manufacturer Dr. Martens - also known as Doc Martens - is considering going public in London. The roots of the cult boot are in Germany.


The shoe manufacturer Dr.

Martens - also known as Doc Martens - is considering going public in London.

The roots of the cult boot are in Germany.

London - British

shoe brand Dr.

Martens

, known for its

thick-

soled lace-up boots

, is considering an

IPO

.

There is currently no schedule for this.

The company announced this in

London

.

The company is currently majority-owned by the holding company

Permira

.

The other existing shareholders would also

sell

shares

in an

IPO

.

According to the information, at least a quarter of the

share capital *

by

Dr.

Martens

are available - with the option of an additional 15 percent.

Permira bought

the maker of the striking lace-up boots with yellow stitching in 2014 for £ 300 million (€ 332 million).

The

IPO *

is organized by the US investment banks 

Goldman Sachs

 and Morgan Stanley, as

WirtschaftsWoche

reported.

Doc Martens: Corona pandemic had a positive impact on business

The

company

sells more than eleven million pairs of

shoes

annually

in over 60 countries and has an annual turnover of 672 million pounds (around 745 million euros).

Online trading now accounts for a fifth of sales.

Managing director Kenny Wilson

sees "significant global growth potential".

Despite the

pandemic

,

Dr.

Martens increased

its

sales

in the second and third quarters last year by 18 percent compared to the previous year to 318 million pounds.

The reason: During the

Corona lockdown *

, the manufacturer's online sales boomed.

The

brand

, which is inextricably linked to the punk movement, was founded in 1947.

On April 1, 1960, the model 1460, which is still popular today, was sold for the first time.

Doc Martens: This is how the boot became a cult

Doc Martens

provides information

on the creation of the

cult shoe

on the brand's own blog

: it was designed by the German doctor and inventor

Klaus Märtens

shortly after the Second World War

.

He suffered from a foot injury and therefore, together with the Luxembourg chemical engineer named Dr.

Funck made an air-cushioned sole for shoes. 

In 1967 Pete Townshend of the rock group “The Who” finally wore the culture boot, which made it popular with young people after soldiers and workers.

* Merkur.de is part of the nationwide Ippen-Digital editors network.

Source: merkur

All news articles on 2021-01-11

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