Food play
Written by: Liang Caixin
2021-01-12 07:00
Last update date: 2021-01-12 07:00
There are no seasons for eating ice cream. Many people prefer to have a cup when the weather is cold.
There is an ice cream idiot who loves ice cream so much that he gave up his high-paid job and went to Italy to learn art. After completing his studies, he returned to Hong Kong and spent millions to open a Gelato ice cream shop. He insisted on using the best materials and the most advanced machines, even if the loss exceeded 100 Wan, also wants to make high-quality ice cream for Hong Kong people.
The owner Jackson is proud to say that he is the only shop in Hong Kong that makes Gelato from scratch.
(Photo by Huang Shuhui)
Resolutely give up the high-paying and high-employment
ice cream shop Dood Bottega Gelateria owner, 40-year-old Jian Zhiwei (Jackson) originally engaged in the advertising industry, with an average monthly income of 80,000 to 100,000, and his income is considerable. However, in the past few years, I found that the competitiveness of mainland counterparts is increasing The higher the price, "They can do five to six projects for the same price, but you can only do one." If the competitiveness is lost to the mainland, it is easy to be replaced.
"Before you get to this point, just see if there is anything you can do within your abilities and try it."
The easiest way to start afresh when going
to Italy to apprentice
is to start with what you love.
Jackson has loved ice cream since he was a child. He felt that the best food was Gelato. He also felt that Gelato has a market demand in Hong Kong. So he went to Gelato University in Bologna to study. However, he found that the school was also a machine supplier and mainly wanted students to complete the course. Buying machines from them does not focus on teaching the best technology.
Later, by chance, I met Giacomo Schiavondit, an ice cream master, and went on to study with his teacher, learning to use the Cattibriga ice cream machine known as "Gelato Ferrari".
Unexpectedly, he encountered obstacles when he returned to Hong Kong to open a shop.
"When I didn't open (the store), I thought that (Gelato ice cream) was enough to operate in the market and could have a normal income, but that was not the case." He smiled bitterly.
"I thought a lot of people like ice cream, but it's dying. It turned out to be just what I thought. Many people went shopping and saw a cup of $59 and $79. Before the Xiangyin grape flavor was sold for $128, some people would think, wow, you babe. Yeah!"
The only real handmade Gelato in
Hong Kong said that there was a Jianglong Gelato store in Hong Kong. Jackson was confident that he "never surprised." He pointed out that even though many shops in Italy advertised as "handmade", they are not 100% "handmade." , Most of them buy ready-made base paste from the raw material factory, and then mix it into the ice cream machine.
He is proud to say that he is the only shop in Hong Kong to make Gelato's shop from scratch.
Jackson is very demanding. In addition to using an ice cream machine with a value of 300,000 yuan and known as "Gelato Ferrari", the display cabinet is also very particular.
"This is the most beautiful ice cream display cabinet in the entire industry." He proudly showed reporters equipment worth 200,000 yuan.
Jackson had to do it. Logistics was blocked under the influence of the epidemic, and it took many hardships to ship it to Hong Kong.
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Gelato is all freshly prepared in the store every day, and the taste varies depending on the fresh ingredients Jackson purchased on that day.
The ingredients of ice cream are also very particular. Take the signature pistachio flavor as an example. Sicilian pistachios produced in Italy are selected. Due to the small production, the price is twice as high as that in the United States. In addition, Jackson has to keep the ingredients fresh. Not much, the postage is not cheap, and the cost is not low.
I want to know which
other Gelatos
are the most popular must-
eats
, and
immediately follow the picture to see đđđ
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Both openings encountered ups and downs.
When I opened a shop in Wan Chai at the end of 2019, I planned to find another location to start again. It happened to be invited by K11 Musea to enter the mall. Unfortunately, both periods encountered ups and downs, which brought problems to turnover. Less impact.
Affected by social movements during the opening of the shop in Wan Chai, the new crown pneumonia epidemic was encountered when entering Tsim Sha Tsui last year, and logistics and delivery were delayed, which led to the successful opening in June.
Under the epidemic, business was bleak, with a total loss of about 100,000 in the past six months. Jackson said fortunately, "The epidemic is so difficult, and there are blood marks, but there is no bleeding like the time in Wan Chai."
On the day of the visit
to takeaways under the epidemic
, there were few people in the mall. Jackson had a good idea about the turnover, so he had already moved to join the takeaway ranks earlier, selling Gelato family clothes, and delivering them to customersâ homes with free shipping.
Gelato will be quick-frozen until it is slightly hard, and then wrapped in a two-layer plastic bag, and ice particles are added to maintain the best temperature. After the motorcycle express arrives, it will ensure that Gelato arrives at the guest's home within two hours.
"When you go home, put it in the refrigerator and wait for it to be taken out and warmed for 10 minutes. It will show the same quality and taste as in the store." Jackson revealed that the shop currently only sells dozens of cups on the first day. Christmas Even the fakes only sold more than a hundred cups in the first day. Therefore, the takeaway business has become the main source of income under the epidemic, with an average of about 20,000 to 30,000 yuan a month.
I just want Hong Kong people to eat high-quality ice cream
and invested 2 million yuan when they were preparing to open a store in Tsim Sha Tsui. In addition, due to the impact of the epidemic, they have yet to pay back. They also invested 2 million yuan in opening a shop in Wan Chai, and finally lost more than one million yuan.
The road to entrepreneurship is full of thorns, why do you still insist?
When asked if he wants Hong Kong people to eat high-quality Gelato, Jackson affirmed, "It must be because Hong Kong does not have it." He added that the market for Gelato is small and Hong Kong people donât know much about it, so they all hope that they can use their own shops. The head let Hong Kong people know more about Gelato and taste the authentic taste.
Even if there are no mainland tourists, Jackson has no regrets, "The proportion of mainland tourists is not large, and my target (business) is Hong Kong people."
Dood Bottega Gelateria
Address: Shop B201-23, Floor B2, K11 Musea, 18 Salisbury Road, Tsim Sha Tsui
Business hours: Monday to Sunday 12:00-22:00
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