The corona pandemic is putting many textile retailers under massive pressure.
Now a well-known German fashion chain has been hit.
The company with its 3350 employees has to file for bankruptcy.
The renewed
Corona
lockdown hits the stationary trade with full force.
Textile traders in particular are struggling to survive.
After
Hallhuber
and
Bonita
,
Adler Modemärkte AG
now has to
file for bankruptcy.
Haibach -
Adler Modemärkte AG
has filed for insolvency proceedings in self-administration due to overindebtedness.
As a justification, the fashion chain from
Haibach
near
Aschaffenburg
referred to the renewed closure of almost all 171 branches.
This has led to "considerable sales losses".
Despite "intensive efforts" it was not possible to "close the liquidity gap that had arisen by injecting capital through state support funds or investors," it said.
"The renewed
Corona
* -related closure of almost all locations unfortunately left us no other choice," said CEO
Thomas Freude
.
However, business operations are to be continued in full.
+
Adler Modemarkt: The well-known fashion chain is fighting for survival due to the corona pandemic.
© Company
Adler is planning a bankruptcy in self-administration.
The board of directors remains in office and authorized to issue instructions.
In addition, the lawyer
Christian Gerloff is
appointed as general representative.
Gerloff is an experienced expert and most recently worked
as an insolvency administrator for
the world-famous fashion house
Escada
*.
Adler Mode GmbH, Adler Orange GmbH & Co. KG and Adler Orange Verwaltung GmbH - all wholly owned subsidiaries - have also decided to apply to the Aschaffenburg District Court to open insolvency proceedings under self-administration.
Adler Modemärkte AG: Application to open insolvency proceedings under self-administration https://t.co/EKg696fzyq
- DGAP-Ad-hoc (@DGAP_Ad_hoc) January 10, 2021
According to its own information, Adler Modemärkte AG currently operates 171 stores, 142 of them in Germany, as well as an online shop.
There are other markets in
Austria
,
Luxembourg
and
Switzerland
.
The focus was on the age group from 55 years.
The company was most recently known to the wider public through brand ambassador
Birgit Schrowange
.
Adler Modemärkte: Corona pandemic hits the industry with full force
In 2019 the group achieved a turnover of 495.4 million euros.
As of September 30, 2020, it had around 3350 employees.
The company was founded in 1948 as a clothing company in Annaberg (Saxony).
“Oh dear, I liked shopping at Adler.
There was also a large selection for large sizes and at a reasonable price, ”writes a regular customer on a Facebook post from BR24.
Others, however, think that Adler has declined: “I was a loyal Adler customer for a long time, but the range has not been appealing to me in recent years!
That will probably have affected more customers.
Corona was certainly not to blame.
Perhaps one should classify this under market adjustment ”, writes a customer.
“Adler Mode is old-fashioned, at 71 I can't even find a chic item”, another.
Many companies in the fashion industry were not doing well before the Corona crisis.
Most recently, numerous textile retailers and manufacturers had to file for bankruptcy, including
Hallhuber
,
Bonita
and
Galeria Karstadt Kaufhof
.
They had little to counter
the triumph of online retail and the success of fast fashion providers such as
Primark
or
Zara
.
Among other things, the Adler branch in Fulda * is affected.
* Merkur.de and the Fuldaer Zeitung are part of the nationwide Ippen Digital network. (dpa / red)