Apple apparently wants to end the smartphone age.
At least that's what an insider reports.
The US group is to rely on a completely new technology in the future.
The
US company Apple
wrote stock market history in 2020.
For years, his
iPhone has been
the best seller in the smartphone industry.
But now Apple is planning a new
revolution
- and it could even mean the death knell for the
iPhone
.
Cupertino - Within the last two years, the
technology group Apple has increased
its
market value
double
from one to an incredible
two trillion dollars
.
The company, whose legendary logo represents a bitten
apple
, is
writing
stock market
history amid the
coronavirus pandemic
.
Apple
is currently considered
the most valuable company in the world, as never before has a
US company
been traded so highly.
Above all, the
iPhone
is
a decisive
success factor for Apple
.
The hype surrounding the
Apple smartphone is still
unbroken, as it has revolutionized media consumption and changed the everyday lives of millions of people worldwide.
The
US company
brings
a new
iPhone model
on the market,
Apple fans are
still
camping in
front of the shops all over the world.
Now the company is planning the
triumph of the smartphone
with its product
ushered in a whole new project.
So will
the
iPhone
soon be history when
Apple puts
its next coup into action?
Video: The iPhone 12 is here - an overview of the four new smartphones
The
rumor
mill has been simmering since the end of 2017
.
At that time, a report by the US media company
Bloomberg made
headlines:
Apple was
already working on the next
revolution
, an
augmented reality headset.
At the time it was said that the product would soon be ready for the market, but not much has happened to date.
But perhaps the US company has only been holding back its technical achievement so far to protect itself from imitators.
Perhaps one would also like to
bring
an extensive
augmented reality package
onto the market
with a bang
.
Apple plans AR revolution - forecast of the IT experts positive
The rumors in the
technology world
are now
picking up
speed again. According to
theinformation.com,
new details about
Apple's future AR offensive were
discussed
in an
internal presentation
.
According to an insider,
Apple
plans to launch
its first
fully functional AR headset in 2022
.
A
new version of AR glasses
should follow
just
one year later
.
These should
then
replace
the
smartphone
by
2030
.
At least that is the US company's revolutionary plan.
Augmented Reality
(AR) translates as “augmented reality”, which is understood to mean the
computer-aided expansion
of one's own
perception of reality
.
The term becomes tangible when it is understood as a visual representation of information: For example, there are already
apps
that are aimed at certain images or objects in museums, thereby providing additional information about them.
Apps that translate text from an image directly into speech are also a form of
augmented reality
.
For
sports broadcasts on TV
, for example, the distance to the free kick is shown as a line in football.
Video: VR and AR technologies are finding their way into the world of work
In contrast to
virtual reality
, augmented reality is not about immersing yourself in another world.
Rather
, it should address the
user of the technology across all
senses
.
Information such as the time, weather or received messages should be made available to him without having to take his
smartphone
out of his pocket.
That was at least the first ideas.
Augmented Reality glasses have
therefore been attracting a lot of attention for years, especially at trade fairs:
In 2013, for example,
published the
“Google Glass”
, a futuristic-looking glasses frame with a transparent mini display in front of the left eye.
So
AR technology
already exists, but the
technology corporations
have so far
failed because of
their massive production.
After all, the products should ultimately be
able to be bought
relatively cheaply by
technology fans
.
In addition, infected many
AR-wearables
that are already available now, the
feature set
is still in its infancy.
Apple
now seems to have got
both problems
under control.
Not only the
US group
is confident of its cause,
IT experts
are also making positive forecasts.
The market research company
IDC
is expected to increase sales of
VR and AR glasses
from nine million in 2019 to
68 million units in 2023
.
Apple on AR mission: iPhone giant buys small businesses
In order
to become market leader
in the
AR field in the
future,
Apple
already
seems
to be preparing intensively.
For years, the
US group
has been buying up
small companies that deal with "
Augmented Reality
" and other
technologies necessary
for
"Smart Glasses"
.
"Welcome to a new world," is
probably why
Apple
is already
writing
on its website and continues:
Augmented Reality is a new way of using technology.
It changes the way you work, study, play and interact with almost everything around you.
And that is just the beginning.
Apple
The
vision
- or rather the
mission
-
Apple
seems clear: to create stylish and fully functional glasses that the world has never seen before.
Using
augmented reality
, it should project
all of the functions that are important in everyday life directly into view of the
wearer - without having to
pick up
the "annoying"
smartphone
.
In
the end, it will be the customers who decide
whether the technology will
really kill
the
iPhone
.
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