The company, which was founded just over a decade ago in Tel Aviv, was sold about five years ago to a Chinese corporation for $ 4.4 billion. • Yesterday it was traded at a value of about $ 13 billion
Robert Antokol, co-founder of Playtica
Photography:
Nasdaq PR
Playtica, the well-known Israeli company, was founded by Robert Antokol and Uri Shachak, the son of the late Amnon Lipkin-Shachak, who retired from the company in 2014 in favor of a new venture. Gambling and Hotels, which bought it for $ 125 million.
It was a time when Oberon, the Israeli gaming giant, closed down, and Israel's name in the field was far from the credit the Israeli high-tech world receives in the world.
But this company has developed in the right directions and in 2016 was already sold to the Chinese "Alpha Frontier" for $ 4.4 billion.
Last Friday, its IPO ceremony was held, at a higher value than previous estimates, according to which the share price was supposed to be about $ 24.
On Friday, it was offered at a value of $ 27 per share, and already at the opening of trading it jumped by 17% and reached a value of $ 13 billion.
Trading began on the Nasdaq Stock Exchange under the PLTK brand. Leading underwriters include Credit Suisse, Morgan Stanley, Goldman Sachs and UBS.
Playtica is considered a leading company in the field of mobile games and monetization platform, with more than 35 million active monthly users in the game titles portfolio.
Playtica, founded in 2010, was one of the first to offer free social games on social networks, and shortly thereafter on mobile platforms.
The company is headquartered in Herzliya and employs more than 3,700 people in 19 locations around the world, 850 of them in Israel.
The rest of its employees are in the cities of London, Berlin, Vienna, Helsinki, Montreal, Chicago, Las Vegas, Santa Monica, Newport Beach, Sydney, Kiev, Bucharest, Minsk, Dnieper, Vinnitsa and more.
Last year, the company operated 15 mobile games on Apple's platform, from which it made $ 620 million;
It brought in $ 605 million on the Google platform, and $ 215 million on the Facebook platform.
Most of the company's users are also from the United States, so the company's headquarters in Israel is more convenient for the company than its headquarters in China. The timing of the IPO is particularly successful, after increasing its sales rate in the corona year.
