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Cyrille Vigneron: "Cartier watches are connected with the heart, not with iPhones"

2021-01-17T18:16:44.417Z

While in the midst of the crisis, the Cartier brand is performing everywhere in the world, its president defends luxury as "superfluous necessary", and gives us his analysis, strategy and determination to strengthen the brand's commitments in the environmental and humanitarian fields. .



In a context of the global fight against the Covid-19 pandemic, which has prevailed since March 2020, the flagship jeweler of the Swiss group Richemont is successfully pursuing all its product launches and maintaining solid growth in its turnover.

In short, displays enviable health.

A consecration for the management policy initiated by its president, Cyrille Vigneron, since taking office in 2016, which has enabled Cartier to strengthen its supremacy.

Invited by the UN to speak last September as part of the last annual general meeting, the French leader insisted on the need for the world number one in jewelry to commit to the environment.

A milestone speech for this CEO already strongly oriented towards corporate philanthropy, while the label chooses to strengthen the historical links forged with the world of art and culture and its international support for the most disadvantaged.

One meeting all

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Source: lefigaro

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