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Expansion to Thuringia: Gustavo Gusto buys second production site

2021-01-18T16:07:56.357Z


The Franco Fresco company continues to grow. In the future, the popular “Gustavo Gusto” pizzas are to be made at a second location.


The Franco Fresco company continues to grow.

In the future, the popular “Gustavo Gusto” pizzas are to be made at a second location.

  • Franco Fresco produces the frozen pizza "Gustavo Gusto" in Geretsried

  • Since the company was founded, things have been going uphill

  • A second production site is to be built in the small town of Artern in Thuringia

Geretsried -

The hunger for “Gustavo Gusto” frozen pizza is great: In autumn of last year, Christoph Schramm, founder and managing director of Franco Fresco, announced that he wanted to expand.

On Monday, the Geretsried company reported completion.

A second production site has been found in the small town of Artern in Thuringia.

“With the new location, we can successfully implement our expansion strategy over the next few years.

We have big plans, ”said Schramm in a press release.

In Thuringia, Franco Fresco takes over a former production plant of the frozen bakery manufacturer Aryzta.

The Swiss company supplies the Subway fast food chain, among others.

According to the Thüringer Allgemeine, the group wants to concentrate on its most important German location in Eisleben (Saxony-Anhalt) and therefore gave up its production in Artern last year.

Production should start next year

"The former Aryzta factory meets the exacting requirements we have for the production of our 'Gustavo Gusto' frozen pizzas," says Schramm.

The Geretsried company plans to expand and convert the existing hall in the Arterner industrial park.

The first frozen pizzas are to be made there at the beginning of next year.

The company does not provide any information on the purchase price or the investment amount.

A few years ago Artern made headlines through the MDR docu-soap "City of Dreams" about the lives of the unemployed.

More than one in four did not have a job at that time, at times Artern had the highest unemployment in all of Germany, writes Der Spiegel.

Last December the unemployment rate in the Kyffhäuserkreis was 7.8 percent.

Franco Fresco wants to create around 60 jobs in the small town on the highways 71 and 38.

So far, almost all positions are still vacant.

They would be advertised in good time.

The location in Geretsried is retained

Christoph Schramm, born in Munich, founded Franco Fresco in 2014 as a start-up company on Geretsrieder Spreestrasse.

Initially, 15 employees produced around 2000 pizzas a day.

Since then, demand has been increasing rapidly.

The company expanded and has been producing on the site of the former Sieber butcher's on Böhmerwaldstrasse since 2018.

According to the company, 320 women and men now work there.

Last year they produced 20 million pizzas.

"We have established ourselves very well on the market in Germany, Austria and Switzerland," said the managing director.

Due to the high demand, the production facility in Gartenberg regularly reaches its capacity limits.

A production expansion cannot be realized here due to the available space and the limited possibilities of the infrastructure, so Schramm.

Franco Fresco expressly announces the new production facility in Thuringia as a second location.

The managing director emphasizes that the central administrative headquarters including pizza production are to remain in Geretsried.

With Artern, the company is initially aiming to double the previous annual volume.

sw

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Source: merkur

All news articles on 2021-01-18

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