Her little shop in Kochel, where people from the town and the region buy the finest cheese and high-quality, organic food, was Elisabeth Jäger's one and only.
Now the popular businesswoman has died at the age of 86.
Kochel am See -
Elisabeth Jäger's death came as a complete surprise to her family and her customers.
Because despite her age, the native Arzbacher was still working daily in her company “Cheese and Natural Food Hunters” until shortly before her death.
“The business was her drive, her elixir of life,” says daughter Christine Jäger, who had supported her mother in the business for several years and will now continue to run it.
Elisabeth Jäger was around 20 years old when she, the trained retail saleswoman, got a concession for a shop in Kochel - a small milk and cheese shop, about diagonally across from today's shop.
Together with her late husband Martin, she threw herself into work, and in the 1980s she finally specialized in products of organic quality.
Conversion to organic products out of conviction
"My mother never made this change out of profit thinking, but always out of conviction," recalls the daughter, who admires her mother for the courage she had at the time.
Because to specialize in food in organic quality, that was already "a risk" in the 1980s.
Since there were hardly any suppliers of organic food and products at that time, her mother had traveled long distances to buy her goods directly from the suppliers and to transport them to Kochel;
for example at the company Rapunzel in Legau (Unterallgäu district).
Specialty: high quality cheeses
But Elisabeth Jäger's decision was the right one.
Their customer base grew, the business moved to its current location on Bahnhofstrasse, and a few years later an extension was added, in which customers can now buy, among other things, organic quality fruit, vegetables, wine or care products.
Elisabeth Jäger's specialty was always high-quality cheeses.
The businesswoman has acquired a wealth of knowledge about them over the years, so that she always advised her customers in the best possible way, says Margret Boedeker-Kellein, who has been a regular customer for many years.
Elisabeth Jäger was always friendly.
"But she also had an honest professionalism with which she earned a lot of trust among the customers," says the cook.
In Elisabeth Jäger's shop, who Boedeker-Kellein describes as a “capable, but always honest business woman”, one was “perceived not only as a customer, but also as a person”.
That was always good for her as a customer.
Christine Jäger will always remember her mother as a “inquisitive” and “never resentful” woman who always accepted her life as it just came.
Elisabeth Jäger leaves four children and six grandchildren.
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