At BMW, the criticism of the redesign of the front end continues.
Even a classic, the history of which goes back to the mid-80s, gets the controversial XXL kidney.
Fans are horrified.
Powerful design is at the core of the brand at
the Munich car maker
BMW
.
But the redesign of the famous
BMW
kidney is highly controversial among fans.
Now the video about the upcoming market launch of an absolute
classic has
triggered violent reactions.
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Update from December 16, 10:22 a.m.
- The new
BMW
kidney grille continues to cause a stir on the web.
"Looks like a donkey with an overbite," finds a reader on Merkur.de.
Even die-hard brand fans are appalled.
"I've been driving a
BMW
for more than 30 years
, now the twelfth," writes a user on
Merkur.de
.
But with “this show I would be extremely ashamed”.
In view of this, the user is now considering the maximum penalty: If the design does not change, he would "albeit reluctantly, switch to a different brand".
However, there are also users who praise the Bavarian automaker for its courage.
One user wrote that he was initially “also shocked” when he saw the new front end of the 4 Series, and “let himself be carried away a little too quickly to the same negative statements”.
But the "longer I
look at
the
BMW
(...) the more I like it." This is a question of taste, but also of getting used to.
Cars that the mainstream immediately liked were often "forgotten as quickly as they were cheered".
BMW: New edition of a classic fails among fans - "Ugly, insult, epic mistake"
First report from December 15, 12.14 p.m.
- Powerful design
has been part of the immovable core of the brand
at the Munich-based car
manufacturer BMW
for decades.
The Group's design history is full of icons, myths and legends.
There is the timelessly beautiful 328 Roadster, the baroque-looking 502, the lively 1600 series, the Z1, with which James Bond once saved the world, or the e-Roadster i8, which has just been retired.
A look at the group's history shows: Bayern like to brave ahead when making an appearance.
It is completely different with many competitors.
With some model changes, even car connoisseurs can barely tell whether it is the new model or just the old predecessor.
Has BMW overdone it when it comes to design?
But in terms of design, the Munich-based company has probably overdone it recently, according to fans and experts alike.
In particular, the new design of the front section has been the scene of heavy criticism for a good two years.
Many consider the design of the famous
BMW
kidney grille to be a disaster because of its grotesque size.
After the giant SUV
X7
, the Bavarians have also given the 4 Series and the electric i4 the new monster kidney.
Now the new 4 Series convertible has also been hit.
It should come on the market from March 2021 - and will also receive the polarizing XXL cooler.
In the social networks, a new advertising video for the fresh air speedster is now causing horror.
“Ugly, terrible, unbearable”, is how many users find the design of the front end.
BMW: Users see a violation of brand identity
Many users now even see the matter in historical dimensions.
“Epic design error”, “worst
BMW
design of all time”, it says in the social network.
Some even suspect a violation of the group's own identity: The extroverted front section is "an insult to the brand heritage," writes one user.
BMW
should “please, please don't destroy the brand”, begs another.
The culprit for the development has long been identified.
BMW
, it is said in numerous posts, should finally fire its head of design.
BMW
design boss
Adrian van Hoydoonk
, on the other hand, stands by his extroverted design language.
Many customers are also “emotionally connected” to the brand, the Dutchman had told the Autocar branch a year ago - and at the same time praised improvement.
As a company, you have to “keep developing.
If you stop, you will be an easy target. ”Despite the debate about e-mobility, that can also be said of the company's own diesel engines.
BMW: Tuner shrinks BMW kidney
Brand fans who don't want to wait that long may soon be able to help themselves.
The tuning company
Prior
recently presented a kit that reduces the controversial front end of the 4-series to normal size.
It is still unclear whether the kit will go on sale.
