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Tesla's e-cars: VW, BMW and Audi hit back with force - a rival is already in the fast lane

2021-01-20T08:04:44.512Z

Tesla has been doing its rounds in electric cars undisturbed for years. But now the German manufacturers are striking back with power. It could quickly get uncomfortable for Tesla boss Elon Musk.



Tesla has been doing its rounds in electric cars undisturbed for years.

But now the German manufacturers are striking back with power.

It could quickly get uncomfortable for Tesla boss Elon Musk.

  • Tesla

    has bravely pushed the market for e-cars for years.

  • The established

    automakers

    have long let the Californians do their thing.

    That took bitter revenge.

  • But now

    BMW

    ,

    VW

    and

    Daimler are

    striking

    back with full force.

Munich - In the race for dominance in the market for cars with alternative drive systems, the roles were clearly divided for a long time.

On the one hand the grandpa faction with established manufacturers such as

BMW

*,

VW

* or

Daimler

, who have not heard the starting shot for a long time - and on the other hand the cool

Tesla

* hipsters around their omnipresent, but sometimes a little over-the-top multi-entrepreneur -Boss

Elon Musk

.



Musk did a great job with his team.

On the market for e-cars, the Americans had meanwhile been years away from the sleepy competition.

The lead was temporarily so great that some observers already considered the group to be practically impossible to catch.

E-cars: VW, BMW, Audi and Daimler are chasing Tesla

But now the top dogs are fighting back with force.

The counter-offensive is led by

Volkswagen

.

Last year, the Wolfsburg-based company sold a total of 231,600 e-cars, not least thanks to extensive government funding programs in Germany, for example.



This is barely half of

Tesla

's previous year's

sales

, but the growth is enormous.

The Lower Saxony increased their sales figures by 214 percent in the past year.

The Wolfsburg-based company sold 56,500 units

from the new and controversial

ID.3

in the golf class alone.

There were also a further 41,300 E-Golf units and 22,200 E-Ups.

Sales

at the premium subsidiary

Audi also increased

noticeably in the past year.

The e-sales charts in Ingolstadt were led by the beefy

e-Tron

with 47,300 units.

And even the traditional, particularly high-margin sports car subsidiary

Porsche

found a

Taycan

for its e-

bolide

20,000 very well-heeled customers.

In addition,

VW sold a

further 190,500 hybrid vehicles across the group, a jump of 190 percent compared to the previous year.

No wonder that the world's largest automaker is growing in confidence.

"We are well on the way to achieving our goal of becoming the market leader in battery-electric vehicles," said the head of the

VW

core brand,

Ralf Brandstätter

, on Tuesday.

"2020", summarized Brandstätter with satisfaction, would be "a turning point for

Volkswagen

and a breakthrough in electric mobility," said Brandstätter.

At

Daimler

and

BMW

,

too

, the race to catch up is in full swing.

Bayern, for example, lagged behind the VW successes with an increase in e-sales of 13 percent to 44,530 Stromer and almost 40 percent to 148,000 plug-ins.

But in the current year

BMW

is

sending

several hot models to the start, including the two electric SUVs

iX3

and

iX

as well as the i4.

E-cars: Daimler boss Källenius relies on Electric First

Arch-

rival

Mercedes-Benz also

wants to make up ground in the e-car market after a previous year’s increase of 229 percent for electric vehicles and hybrids.

“We are driving our 'Electric First' strategy and the further expansion of our electric model offensive,” announced Daimler boss

Ola Källenius

last Friday when he presented the sales figures for 2020.

In addition to the EQA or EQB, the group also wants to bring the EQS S-Class Stromer onto the market in the course of the year.

And with new models such as the recently launched

ID.4

or the planned

ID.5, Volkswagen

is still under pressure on

Tesla

.

The goal for Wolfsburg is glasglar: By 2023, the influential works council chairman

Bernd Osterloh announced in

an interview in September that

Tesla

will be

overtaken, “probably sooner”.

*

Merkur.de

is part of the nationwide Ippen digital network.

Source: merkur

All news articles on 2021-01-20

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