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BMW with a comprehensive change of course in sales: This is what the Bavarians are now planning when buying new cars

2021-01-21T19:31:45.605Z


The Munich-based carmaker looks to the future with confidence after the decline in sales last year. At the same time, the group is drawing lessons from the corona lockdowns.


The Munich-based carmaker looks to the future with confidence after the decline in sales last year.

At the same time, the group is drawing lessons from the corona lockdowns.

  • The

    corona

    pandemic has also hit car manufacturers hard.

  • The lockdowns in particular made manufacturers painfully aware of the central role of

    car dealerships

    .

  • BMW

    is now drawing the consequences.

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Munich - The Munich-based car maker

BMW

wants to significantly reorganize its sales in the coming years.

By 2025, the Bavarians want to sell every fourth car online - without touching it, without test drive.

The group is thus drawing the conclusions from the two lockdowns during the

corona

pandemic.

Many younger customers are already taking advantage of the opportunity to order their new vehicle online, said

BMW

sales director

Pieter Nota

on Friday in Munich.

The corona pandemic has promoted the desire to buy a car without contact.

“There is widespread interest and we expect it to stay that way.” That is why

BMW is

investing

a three-digit million amount annually in the digitization of marketing and sales until 2025.

Together with the car dealers,

BMW is

offering

customers an individually configured car for purchase completely online and delivering it to their front door, said Nota.

“That will continue to run through our dealers.” At the same time, the high-margin business is being expanded significantly with additional services that can be activated at a later date: the customer can activate a steering wheel heater, driver assistance, light or sound packages that are already installed in the car ex works for a limited or unlimited period of time let, digitally "over the air".

Other manufacturers are also promoting the subsequent activation of additional equipment.

Last year, Bayern

BMW

suffered a sales decline of 8.4 percent to 2.325 million cars.

For the current year, however, the sales director expects to see “profitable” growth again.

The Group expects strong growth in vehicles with alternative drives in particular.

In the case of hybrids, sales should increase by half, and sales of pure electric vehicles should even double.

Nota left it open whether the sales figures can reach the level of 2019 again.

In the pre-Corona year, Bayern had set another record with 2.538 million units.

BMW: Car manufacturer is facing difficult weeks

However, the next few weeks could be

challenging

for

BMW

.

Car manufacturers worldwide are complaining about shortages in semiconductors.

Arch-rival

Mercedes-Benz

has already announced short-time work due to a lack of electronic components.

Even

VW

and

Audi

have to cut back production.

At

BMW

it is said that production is secured until the end of January.

"But of course

BMW is

not uncoupled from global developments," a spokesman told

Merkur.de

on Friday

.       

Source: merkur

All news articles on 2021-01-21

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