Virgil Abloh is not there but he sees everything.
Blocked at his home in Chicago due to the tightening of entry conditions into the national territory, the artistic director of the men's universe of Louis Vuitton follows shot by shot and in real time, from his screen, the filming in Paris of the film from his latest collection.
Giving his instructions by email and SMS: turn down the music here, put the hat back on ... Wednesday, the day before the video is broadcast, technicians, models, dancers, musicians, make-up artists, hairdressers and all the trunk-maker teams are hard at work since five in the morning.
The shoot takes up a good part of the Tennis Club de Paris, not far from the Porte de Saint-Cloud.
On the other side of the partitions, the tennis lessons continue, the young children follow up the services.
Two rooms, two atmospheres.
In the setting strongly inspired by the Barcelona Pavilion by Mies van der Rohe and the Manhattan Trust Bank from the film
Inside Man
(2006), the eight cameras, in steady-cam
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