It is with camouflage like the dark glasses of a star fleeing the paparazzi: nothing better to be noticed than to pretend to hide!
Applied to a watch, the "camo" is anything but discreet on the wrist of city dwellers, resembling less a backpacker hiding motif than that of a fashion engraving ... At the origin of this horological fad, Military seamless nylon bracelets known as Nato or G10 (references to the British Joint Orders form), popularized by Sean Connery in
Goldfinger
in 1964 - although some purists claim it was not a real Nato ...
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Is a vintage Swatch worth a fortune?
Today, camouflage takes hold of the dials and cases, freeing itself from the usual khaki, brown and black tones.
Japanese streetwear legend A Bathing Ape, or more commonly Bape, has made it his stylistic signature.
Everything the brand (created in 1993 by designer Nigo) touches turns to gold, its recent collaboration with Swatch is exhausted.
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