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Jonathan Anderson: “Before the pandemic, fashion was terribly boring. "

2021-01-24T19:49:58.409Z


INTERVIEW. As part of Paris Fashion Week, the artistic director of Loewe yesterday unveiled his fall-winter 2021-22 men's collection for the Spanish label, in the form of a retrospective book of the work of Joe Brainard.


Jonathan Anderson's latest collection arrived in the form of a 200-page hardcover book devoted to the work of American artist, writer and poet Joe Brainard, author of the book

I Remember

(1975) which inspired Georges Perec to his essential

Je remember

(1978).

"

I imagined this book as the catalog of an exhibition that has not yet taken place, but also as a manifesto, accompanying the Loewe collections that it inspired

," writes the designer in the preface.

Jonathan Anderson: "I don't think consumers want to stay at home all day shopping online"

Stuck in the cover, a booklet lists all the silhouettes of this free and irreverent male wardrobe.

Performance pants cut in two large pieces of jersey printed

 with Brainard's

Pensées

” or in black leather laced with perfecto-style straps (a future bestseller), accumulations of sweaters or polo shirts as they could have been superimposed.

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Source: lefigaro

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