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Cheers to the regular customers

2021-01-25T06:16:30.024Z


Shops, restaurants and cafes will be closed until February 14th. This means that Markus Bopfinger lost the income from Valentine's Day from the flower window in Dachau. He is all the more grateful to his regular customers who do not let him down. The Roma restaurant and the Rauffer fashion store also express their thanks to their regular customers.


Shops, restaurants and cafes will be closed until February 14th.

This means that Markus Bopfinger lost the income from Valentine's Day from the flower window in Dachau.

He is all the more grateful to his regular customers who do not let him down.

The Roma restaurant and the Rauffer fashion store also express their thanks to their regular customers.

Dachau

- "That would be extremely important for the entire industry, we could get something in there," Markus Bopfinger had hoped before Angela Merkel announced just hours later that the lockdown would now continue until February 14th.

February 14th is Valentine's Day - and therefore a very important day in the florist industry.

Especially now that the flower shops are closed and have only recently been able to earn something with the "Click & Collect" system.

Valentine's Day would have been a small ray of hope, that's what “flower window” owner Markus Bopfinger and the industry had hoped for.

But that hope has been destroyed.

The “flower window” and all other florists in Dachau are not allowed to open on this day, as hoped, under strict hygiene measures, only Click & Collect is possible.

“In our store, people are 1000 times safer than in the supermarket,” emphasizes Bopfinger, who has done well with his extensive hygiene concept.

By means of admission control, he only allowed the permitted number of customers into his shop, paid attention to distances, mask requirements and hand disinfection.

“When I go to Lidl, nobody checks how many people go into the store or whether the distances are kept” - the Dachau florist is slowly missing the understanding of the measures that he and his team of 15 supported for months.

When it comes to helping the retail trade, the 35-year-old florist doesn't just find words of praise for state support.

“People always think we're getting something, but that's not true,” emphasizes the otherwise optimistic business owner.

So far, Bopfinger has also had to make advance payments for short-time work benefits in order to continue to pay his employees.

How long that the "flower window" can still lift, Bopfinger does not want to predict either.

"We're still packing with all of our employees," says the florist.

Without the loyal regular customers, for whom he is very happy and grateful, the situation would be more delicate.

Missed Christmas business badly

The “Roma” restaurant in Dachau knows how important regular customers and guests are.

"Our guests continue to support us very well," enthuses Mina Fracasso, "who works together with her husband Gianluca, her brother-in-law Fabio and their parents-in-law and parents Augusto and Adina Fracasso in the" Roma ".

With January not inherently a strong month, the numbers for this month are not exceptional.

The Fracassos of course missed the Christmas business 2020 badly and applied for support for the failure.

Mina Fracasso is grateful: “The help comes, it works,” because without it the situation would be much more difficult.

The processing is done by the tax advisor, who knows exactly where what can be requested.

Short-time work is still a great help, as the mother of four emphasizes.

"Touch, try on, advise - that's missing"

The fashion store "Rauffer" in the old town of Dachau has been around for over 135 years.

Here, too, there is no possibility to shop on site until February 14th.

“Touch, try on, advise - that's missing,” says owner Alma Hodzic, describing the situation that many Dachau retailers are currently struggling with.

There is no closeness to the customer - and that doesn't just mean the financial side.

"Many lonely customers are happy about every phone call or a short conversation at the door," says Hodzic, who is currently able to keep in touch with her customers with the Click & Collect system.

As a special service for her regular customers, she also delivers goods directly to their homes.

There you can try them on and then pay later, or Alma Hodczic picks up the goods a few days later.

In October, when the fashion expert took over the traditional Dachau store, and in December the situation was different.

Business was booming.

Now her two employees are on short-time work, but she doesn't know when she can apply for state aid.

When she looks out the window of her apartment in Dachau's old town, she sometimes feels strange.

“It's like dead,” says the mother of two.

The gastronomy in the old town brought a lot of walk-in customers, explains Alma Hodzic.

Despite everything, she looks to the future with optimism and hopes that she will soon be able to personally welcome her employees back to her shop.

sim

Source: merkur

All news articles on 2021-01-25

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