After LinkedIn, VW boss Herbert Diess now also wants to conquer Twitter.
For the premiere, Diess Tesla boss Elon Musk buttoned himself up.
But the user response is different from what the power-conscious Bavarian is used to.
VW
* boss
Herbert Diess
has ordered the group to carry out a comprehensive conversion towards e-mobility.
But the path is rocky and the
resistance is
high.
No wonder that Diess attaches more importance to internal and external communication than many other
Dax
bosses.
Munich - When it comes to communication via social networks,
VW
boss
Herbert Diess *
does
not lead to anything.
Last summer, the Bavarian caused a stir with reports of his vacation
trip
in the fully electric
ID.3
on
and on the Internet.
When the
VW
boss
cracked the 100,000 follower mark
on
last year, he politely
thanked his fans.
And in November Diess was even on hand with its own video after LinkedIn named him Top Voice 2020.
Now the engineer is taking on
the next social network
with
- and shows right at the start that he knows how to reach.
Instead of
reporting
on current developments, such as the new
lockdown
, with a plain post
, Diess makes an announcement to one of the most prominent users of the short message service.
“Hello Twitter”, writes the
VW
boss in his tweet number 1, that he is on the platform to “make a difference, especially on political issues”.
And of course to "get some of your market share,
Elon Musk,
" the aggressive tweet to the Tesla * boss said.
With the ID.3 and the e-tron from
Audi
*, they have already "won the first markets in Europe".
He is looking forward to "productive discussions".
Hello @Twitter!
I'm here to make an impact with @VWGroup, especially on political issues.
And, of course, to get some of your market shares, @elonmusk - after all, our ID.3 and e-tron have won the first markets in Europe.
Looking forward to productive discussions!
- Herbert Diess (@Herbert_Diess) January 20, 2021
Judging by the first contributions to the discussion, the
VW
boss will probably have to get used to a rougher tone when conquering the Twitter universe.
While the well-kept written German of the late 90s rules on LinkedIn ("Dear Mr. Diess"), the short message service gets straight to the point.
She is “excited to see whether he (Herbert Diess) is doing“ just click-baiting ”with Elon“ to build up his follower base ”, or whether Diess also provides interesting content, chirps a Canadian user.
Musk * is considered a Twitter fan and has one of the largest accounts with around 42.7 million followers.
Other Twitter users approach Diess at the premiere just as hard as the Canadian.
Another claims that the German auto industry blocked electromobility “knowingly and deliberately” and also “learned nothing, as the example of the Tiguan R with its 320 hp” shows.
Such a car needs "no one - Lord, let your brain rain," writes the user.
Other users also let off steam on the short message service.
"With all due respect - instead of tweeting," Diess should rather improve the quality of the ID.3, according to a tweet.
The car is “the worst that VW has ever made” and the relationship between price and quality is “embarrassing”.
In addition, Diess received heaps of beatings for
Dieselgate
, the recent Golf recalls * or the controversial
VW plant
in
Xingjiang
in western China.
According to reports, China is said to be detaining a million Uyghurs in labor camps and prisons around the Wolfsburg plant.
After all: Diess has also received applause from the community for converting the group towards e-mobility.
His strategy is “great”, his courage “outstanding” - even if some praise sounds a little poisoned: “My recommendation would be that Mr. Diess look for a company in which the supervisory board supports him more”.
Then, puns one user, “Mr Diess might not be as dissed as he was with
Volkswagen
.