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New iPhone helps Apple smash sales records

2021-01-28T06:58:31.943Z


A “super cycle”, boosted by 5G, seems to be starting. Apple continues to weather the pandemic in spectacular fashion. Its new iPhone, known as "iPhone 12", is so well received that the Californian company announces a record quarterly turnover of more than 111 billion dollars. Read also: Apple, beyond the limits The performance, which represents a jump of 21% compared to the same period last year, exceeds the optimistic expectations of analysts. Ap


Apple continues to weather the pandemic in spectacular fashion.


Its new iPhone, known as "iPhone 12", is so well received that the Californian company announces a record quarterly turnover of more than 111 billion dollars.

Read also: Apple, beyond the limits

The performance, which represents a jump of 21% compared to the same period last year, exceeds the optimistic expectations of analysts.

Apple's profits took off 29% to reach a record amount of nearly $ 29 billion.

No company in the United States comes close to such a performance.



At least two factors are boosting sales of iPhone 12, a smartphone that is at least $ 100 more expensive than its predecessor.

On the one hand, Apple offers four different versions, which gives the public a wider choice depending on the budgets they have.

On the other hand, it is the first iPhone model compatible with 5G.

These considerations help Apple once again to differentiate itself in a near saturated market and in very troubled economic times.

$ 65.6 billion iPhone sold in the last quarter



Tim Cook, the boss of the group, does not give details of iPhone sales by model.

He simply specifies that Apple sold iPhone for $ 65.6 billion during the last quarter of the year.

In China, a country where 5G is already well advanced, iPhone sales have exploded by 57%.



The initial success of the iPhone 12 is being talked about as a “

super cycle

” for Apple.

This is the name given to the phenomenon observed in the past where a whole segment of customers already loyal, decides to change model to move to a higher level of performance and quality.

This happened in 2014 with the release of the iPhone 6.



A logistical feat



Apple still achieves its best sales during the last quarter of the year: its new products were deliberately released in September to arouse the envy of consumers in the United States. Christmas time.

In 2020, however, the pandemic considerably complicated Apple's plans.

The new iPhone 12 could not be introduced, with delay, until October, or even for some in November.



New production constraints, linked to the availability of components and the delivery of telephones on all continents in an environment disrupted by confinement, have reduced the length of the best season.

Despite this, Apple is once again blasting experts' predictions.

Without these special circumstances, Apple would perform even more spectacularly.

We can also conclude that iPhone sales over the coming months will be better since part of the demand could not be satisfied at the end of 2020.

Mac computer sales fall short



In the "

services

" sector, which includes sales of music, video-on-demand and cloud data storage, quarterly sales reach $ 15.8 billion, which, here again, exceeds expectations.

However, all is not so rosy for Apple in its range of products and services.

If sales of new tablet models exceed forecasts, on the other hand those of Mac computers are below.

We can see the reflection of production difficulties.



Anyway, Wall Street is disappointed because for the fourth consecutive quarter, the Cupertino (California) company does not give an estimate of its future results.

Nor does it want to give figures on the progress of Apple TV, a video-on-demand platform that operates in an increasingly crowded niche.

Tim Cook, however, warns of a likely deceleration in sales of its headphones and digital watches in the first quarter.



Apple's price on Wednesday, in the over-the-counter market after the Nasdaq closed, fell more than 3%.

However, it has climbed 84% over the past year.

Source: lefigaro

All news articles on 2021-01-28

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