New cheat allegation against Milka: Now the EU cartel watchdogs are investigating

For the US food giant Mondelez, things are currently going well.

First there were beatings from consumer advocates.

Now the EU competition watchdogs are targeting the Milka manufacturer.

Brussels - The

manufacturer

is targeted by the

cartel watchdogs.

The competition watchdogs are scrutinizing the US group on suspicion of anti-competitive practices.

A formal investigation has been initiated to find out whether Mondelez has hindered a cheaper sale of its products, said

Competition

on Thursday.

In the specific case, it is, among other things, a question of whether

only used certain languages ​​on packaging in order to make the sale of the products in other countries more difficult or even to prevent it completely.

Milka: Did parent company Mondelez make chocolate more expensive with a simple trick?

"Restrictions on parallel trade can lead to manufacturers or suppliers being able to charge higher prices on a national market to the detriment of consumers," says the

communication

.

In this type of trade, retailers try to buy products in EU countries at lower prices and then resell them in other countries.

This increases competition in these states.

"As a result, prices usually fall there," says the Commission with a view to parallel trade.

In

addition to

and

,

also includes other well-known branded items such as

crackers,

biscuits and

cream cheese.

Milka: Consumer advocates are also targeting chocolate manufacturers

Mondelez has

recently been in the crossfire of criticism in Germany because of its pricing policy.

When it came to choosing the “

”,

had just finished second

behind the muesli manufacturer

with his chocolate Easter bunnies and Santa Clauses

.

Consumer advocates had accused the US group of opaque price increases.

Also in 2019 and 2018

in the top group

with the

Darkmilk

chocolate

and the Nussini nut bar in the consumer vote.

(

)