Time is running out for Susanne Eisenmann - the woman who distances herself from the Chancellor in the Corona crisis and election campaign.
Mockery of the election campaign that has just started doesn't fit.
Stuttgart
- Footballers plagued by fate like to sum up their misery with these words: "At first we were out of luck, and then we had bad luck." .
Susanne Eisenmann
is
not only Minister for Culture
in
Baden-Württemberg
, but also for Sport.
The 56-year-old CDU woman is currently fighting with hooks and eyes for more profile.
After all, there will be state elections in six weeks.
And she will compete as the top candidate against none other than
FC Bayern Munich
- at least that's
what Markus Söder
recently called his valued colleague
Winfried Kretschmann from the Greens
.
The "iron team", as they and their supporters call themselves, should definitely work on their winning tactics, as recommended by CSU boss Söder - but they are currently being put on the defensive.
State election in Baden-Württemberg: Heavy fight with the Greens - CDU top woman earns ridicule
The latest setback for the now nationwide known
fighter for open schools in Corona times
("regardless of the incidences") came over the weekend via social media, hardly that the setback with the cancellation of the
opening of daycare centers and schools was
digested.
It is now common practice to attempt to corrupt and ridicule the election campaign of the political opponent.
But so much
ridicule for Eisenmann
these days is unusual.
Even Berlin commentators became aware of the new large posters that Eisenmann presented on Friday because the white slogans on an orange background came across as weird.
"Vote for the CDU because we hunt today's criminals with tomorrow's equipment," says one.
On
Twitter this
quickly became: “We are criminals of today”, because motorists can often only read the first line when driving by.
Another bizarre poster line also earns ridicule: “Together.
Children.
Do."
I have only one question: who advised you?
pic.twitter.com/sVVVyHTRQE
- Madame Greebo • BW • airs at home too (@Nureinhoernchen) January 30, 2021
But also the second motif with the question “Don't we all want to be protected?” Garnished with a photo by Eisenmann was also mockingly commented on.
A user replaced Eisenmann with
Vito Corleone
, the mafia godfather played by Marlon Brando, who extorted protection money from business people.
The green
OB retiree Fritz Kuhn then
asked on Twitter: "Dear Ms. Eisenmann, did your advertising campaign cost something?" The answer is yes.
The regional CDU
hired
the
Berlin advertising agency Römer und Wildberger
for the campaign
.
According to reports, Eisenmann selected the motifs with her closest advisers.
On Sunday afternoon, the 56-year-old said she would stick to the posters.
“We are relaxed about the fact that a message on posters on the Internet is deliberately misunderstood.” Internal security is a “core competence” of the CDU.
CDU Landtag candidate earns constant ridicule: Expert recognizes "technical errors"
Called
communications scientist Frank Brettschneider
from the University of Hohenheim.
He is surprised that the
CDU
also relies on plain text posters with capital letters and long words such as “equipment”.
“You shouldn't stick these posters up anyway.” They are hardly understandable for drivers rushing past and passers-by.
Image posters with striking colors are much better.
Brettschneider calls the fact that the motifs and slogans can easily be corrupted as
“manual mistakes”
.
But he also says: "The posters are not relevant for the voting decision."
At the same time, they are another piece of the mosaic for the picture that voters made of Eisenmann.
“You ask yourself, what are your management qualities and your professionalism.” Much more important, however, is the course taken by the
Baden-Württemberg CDU's top candidate
in the Corona crisis: “Ms. Eisenmann has no run,” the expert judges.
This is due to her administration in the Ministry of Culture and her behavior towards Kretschmann and the still very popular
Chancellor Angela Merkel
(CDU).
"To distance oneself from Merkel is a steep statement in the state election campaign," said Brettschneider.
Eisenmann recently said in an interview: “I think the Chancellor's course in the corona pandemic is basically very good.
I just have a different opinion on whether all schools should be closed across the board. "
Merkel distancing himself in the state election campaign?
CDU candidate strategy is reminiscent of the 2016 flop
That is reminiscent of the course of the
former CDU top candidate Guido Wolf
, who had distanced himself from Merkel in early 2016 shortly before the state elections in refugee policy.
In the CDU, Eisenmann's line also evokes a déjà vu.
A board member says: “All that's missing is Kretschmann declaring that he is praying for Merkel.” At that time the result was: The Greens got 30.3 percent, the CDU only 27. That Eisenmann despite the
dangers posed by the Corona mutant
continues to insist on the rapid opening of daycare centers and schools, many in the CDU also consider it wrong.
It is often said that a government should not argue in a crisis.
FDP parliamentary group leader Hans-Ulrich Rülke thinks
that Eisenmann needn't be surprised at the ridicule: "It just doesn't fit together to first doggedly demand school openings and thereby dismiss the Chancellor and then suddenly discover during the election campaign that you want to win the election with 'safety first' and Merkel's safety thinking. ”A
CDU strategist
who does not belong to the“ Eisenmannschaft ”can still see something good in the whole discussion about the election posters: After all, one no longer speaks exclusively about the“ Eisenmanns lousy school policy, ”he says sarcastically.
However, even competitor Kretschmann does not get through the election campaign without turmoil: In the
ZDF talk “Markus Lanz”,
the Green Prime Minister recently broke the collar several times.
(
dpa / fn
)