The vacation and leisure industry is likely to have to nibble at the consequences of the corona pandemic for a long time.
Baden-Württemberg now wants to set the course for a new start after the crisis.
Stuttgart - Will the
tourism industry survive
the Corona crisis?
Politicians are also worried.
In
Bavaria's neighboring state of Baden-Württemberg
, the government is now considering concrete
rescue
plans shortly before the state elections
.
A “master plan” has now even leaked from the European Ministry there.
Title: "New start to tourism - future-oriented and sustainable".
Minister Guido Wolf
(CDU) apparently wants to readjust the priorities in supporting the
industry
.
The German economy has generally been hit hard by the crisis - but the
travel and hospitality industries
are among the main losers in the current lockdown.
The new paper lists the priorities that Wolf believes should now be set in the short and medium term.
At the weekend, the dpa quoted from Wolf's plans.
Economy in the Corona crisis: Minister from Baden-Württemberg makes gloomy forecast for tourism
The former CDU top candidate also makes a gloomy prognosis: "A sustainable recovery with convergence to the pre-crisis level is not to be expected before the middle of 2022," says the paper that is based on the
country's 2019
tourism concept
.
"That is why the focus must first be on stabilization and support."
According to the opinion of the tourism expert of the
Greens parliamentary group
, Reinhold Pix, the demand for holidays in the southwest will increase.
"We Greens consider it to be of central importance to further develop genuine quality tourism and sustainability as a unique selling point in Baden-Württemberg." This includes the promotion of investments in tourism infrastructure, especially in the field of
sustainable, climate-friendly tourism
.
How the offer can be expanded in a way that is environmentally friendly and environmentally friendly is best discussed with the players in the industry.
By the
corona crisis
particularly affected
food service industry and tourism sector
should be supported as a job.
Gastronomy badly shaken by Corona: Baden-Württemberg could bring VAT cuts on the agenda
Strengthening the hospitality industry
is also a top
priority
for Wolf
.
Among other things, he advocates a permanent reduction in
VAT to seven percent in gastronomy
.
He also wants to continue the country's stabilization aid, which expired at the end of 2020.
According to the ministry, 200 million of the 330 million euros are still left.
Wolf wants to prevent them from flowing back into the general household.
He also lists
investment
promotion programs such as the “Tourism Financing Program plus”, which will start on Monday, amounting to twelve million euros.
There is also a “training offensive” and more intensive support for companies with digitization and structural change - for example when business travel hotels are more geared towards leisure travelers or village inns want to become more modern.
Corona restart for tourism?
Minister wants to prescribe an image change for therapeutic baths
The paper also provides for an expansion of tourism marketing, among other things with a
“restart” campaign in 2021.
In the
spas and health resorts
, the image change towards
health and wellness tourism is
to be promoted.
In
Wolf's opinion, something also needs to be done
on the
infrastructure
.
The paper lists, for example, easements in building law, the expansion of year-round offers, especially in
winter sports regions,
and local transport connections.
The paper does not contain an overview of the possible costs of the plans.
Many points are not new either, but appear in the tourism concept from the
pre-Corona period
.
It is now a matter of setting the priorities in such a way that the tourism industry is able to make a successful
restart
, they say.
Education Minister Susanne Eisenmann
, the CDU's top candidate for the state election, supports Wolf's initiative.
The plan contains "important impulses so that tourism can start again after the Corona crisis," she said.
Eisenmann, however, is currently plagued by a number of campaign failures.
(
dpa / fn
)