Special interview
Written by: Kwong Yueting
2021-02-01 07:45
The last update date: 2021-02-01 07:45
The Korean wave culture has swept the world. Many Hong Kong people may have heard the name of Kakao Friends, the "national cartoon" of South Korea, and even go shopping in specialty stores when traveling to Korea.
When "Hong Kong 01" interviewed Dong Xiaochen, deputy general manager of Kakao Friends Greater China, she revealed that the company is planning to open a specialty store in Hong Kong's tourist area from September to October. The store area is about 120 to 150 square meters.
"IP products are not essential products, but they only bring added value to customers. Consumers are less likely to buy products repeatedly. Therefore, we tend to open stores in tourist areas with more people to avoid too many unsalable products!" She also shared Kakao Friends The secret of sales.
Among the cartoon characters of Kakao Friends, Ryan is deeply loved by the public.
Dong Xiaochen said that the prototype of Ryan's character design is Brian Kim, the founder and chairman of Kakao. The image is likable and is the company's most popular cartoon, so the company has launched more Ryan products.
Ryan alone accounted for 70% of the overall merchandise sales, Apeach accounted for 20%, and the other six cartoons accounted for 10%.
In addition, in July of last year, the company added a new role Qiuku cat, which is a stray cat adopted by Ryan.
"We will launch new self-operated products one after another, and keep about 500 new products each year."
Interview｜Kakao Friends has amazing gold attracting power and its peripheral products sell 600 million a year, two ways to maintain popularity
Apeach makes male and female consumers lose their resistance
Many people who are new to Kakao Friends think that Ryan and Apeach are lovers, but in fact, Apeach is an androgynous peach.
Dong Xiaochen laughed and said that the only couple of Kakao Friends are Frodo and Neo. Each character in the series represents a value in society. For example: Ryan is a lion king who escaped from Africa, yearning for freedom; Apeach has a masculine appearance , Funny, but there is a little girlish heart inside.
The company hopes to attract female and male customers through the pink Apeach. From the analysis of product sales data in online stores and pop-up stores, many male customers will buy Apeach clothing and bags, so the company will design more for male customers in the future Apeach merchandise.
Under the epidemic, many retailers have shifted their positions to online platforms. In addition to opening a Tmall online store in China, Kakao Friends has also signed contracts with well-known Internet celebrities to sell live broadcasts, including: "Live Broadcast" Wei Ya And "Lipstick Brother" Li Jiaqi.
Dong Xiaochen believes that online celebrities can quickly sell the goods and reduce the inventory of goods. For example, Li Jiaqi once promoted the Biotherm and Kakao Friends joint product "Frozen Age Little Blue Bottle" and the included limited cute box on the day of the live broadcast. More than 6,000 sets have been sold, and 10,000 sets were sold within 3 weeks.
She believes that as the housing economy rises, people will spend more time surfing the Internet, and live streaming will continue to be a major trend in the next two years.
[Retail Winter] 6IXTY8IGHT relies on a cartoon to reverse its disadvantage and plans to settle in Japan in the fourth quarter
[6IXTY8IGHT Interview] No steel ring bust is the best selling cute products, women also like it
Kakao Friends