Community topics
Written by: Huang Jinghong
2021-01-31 08:00
Last update date: 2021-01-31 08:00
2020 is a good year for marriage between double spring and leap month. However, under the circumstance of the epidemic, it has really suffered a lot of newcomers.
For the 45-year-old Hongyun Embroidery Shop, which specializes in the rental and sale of skirts and gowns, the person in charge, Huang Guoxing, has "made wedding clothes" for the couple for many years.
In the face of the epidemic, his strategy is "no promotion, no breakthrough, no promotion." He is convinced that those who want to get married will always end, and the most important thing is the quality of the skirt.
Master Huang saw the ups and downs of the skirt gown industry. He was forced to join the bridal gown rental business in the 1990s. In recent years, the skirt gown craze has revived. "Ten newcomers go out and 10 will wear gowns." An explanation.
Photography: Luo Guohui
2020 is a good year for marriage between double spring and leap month, but the epidemic has disrupted a new couple's plan.
(Photo by Luo Guohui)
The new crown epidemic continues, and many newlyweds have no choice but to postpone their marriage. If they get married as originally scheduled, the scale will also be reduced in response to the gathering restriction order.
But more than a group of newcomers are troubled. Under the gloom of the epidemic, the entire wedding industry has entered a cold winter.
Hongyun Embroidery has been rooted in Yuen Long for 45 years. The store is full of dazzling skirts and gowns. You can feel joy and blessing when you enter the store.
The person in charge, Huang Guoxing, has "made wedding clothes" for the new couple for more than 40 years. He is definitely a veteran in the industry. Facing such an epidemic, he frankly said that his business was greatly affected. Both have 50%."
Huang Guoxing, the head of Hongyun Embroidery Village, has "made wedding clothes" for the new couple for more than 40 years. He confessed that business has been greatly affected by the epidemic.
(Photo by Luo Guohui)
He recalled that in the early to mid-stage of the epidemic, many new couples hoped that the epidemic would end as soon as possible, so that the wedding in their dreams could be held as planned. The worst plan would only be a slight delay. However, after a few months, the epidemic trend will fluctuate from time to time. Newcomers have to face the reality, knowing that the social distancing restrictions will not be relaxed in the next few months. "If you have a heart, you will get married, but it's simple."
Huang Guoxing said with a smile that Hongyun Embroidery’s strategy to fight the epidemic is "no promotion, no breakthrough, no promotion." For most people, marriage is a once-in-a-lifetime event. Fate is a matter of fact. The table can be used to predict, the good day designated by Feng Shui will naturally increase the number of people getting married, and those who want to get married will naturally bury the skylight, but it is a matter of time.
Master Huang believes that new couples are mentally prepared and understand that social distancing measures will not be relaxed in the short term. "If you are determined, it is all about getting married. It is better to simply."
(Photo by Luo Guohui)
Skirt gown and wedding gown
Hongyun Embroidery has inherited the skirt gown craftsmanship for nearly half a century. It has witnessed the most glorious period in the industry from the 1960s to the 1980s. At that time, Hong Kong’s economy began to take off, but the general public’s income was still relatively meager. They wanted to buy a skirt gown with an asking price of over 10,000 yuan. I’m afraid it’s the patent of the wealthy. So at that time, there was a skirt gown rental service in Hong Kong, so that ordinary families could share the joy and celebration; and in the 1990s, Huang Guoxing described it as the darkest era in the gown industry, and Hong Kong people began to embrace Western wedding culture. , Began to use wedding dresses instead of skirt gowns, "I think (group gowns) are so old, with wide gowns and big sleeves. In ancient times, if you want to have a belly, you can't see it." In 1997, when the economy was the worst, Hongyun was forced to join the wedding dress rental business. , And was renamed "Hongyun Wedding Embroidery Shop."
Huang Guoxing sells flowers and praises the fragrance of flowers. In his eyes, the meaning of Western-style wedding dresses will never be as great as that of a skirt gown. It contains five thousand years of Chinese civilization tradition. You can tell a long story with just one finger. The beauty of a wedding dress is absolutely incomparable. The beauty of a dress gown has a lot of meaning behind it. You hold on to every old cloud, every old flower, every bat rat, every dragon, every phoenix. There are many symbolic meanings. The beauty of a wedding dress, I see the meaning of waist repair, whiteness, and purity, and there is no blessing behind it."
Fortunately, in the past ten years, society has become more and more retro-style and emphasizes the preservation of traditional handicrafts. Artists have put on dragon and phoenix gowns to get married, bringing back the tradition of "going out in gowns." No more wedding dresses (rental)", "Ten years ago, seven out of ten out of ten wore skirt gowns, and there were ten out of ten in the family. I have already explained (to the skirt gown industry)."
The epidemic has reduced the scale of weddings, and wedding banquets can be simplified and complicated, but the procedures for going out are indispensable. "Going out with Chinese style, Chinese style must be the first shirt to choose." Fortune's recent business has rebounded, but Huang Guoxing did not dare to expect business. To be able to return to the level before the epidemic, he recalled that in 2020, Fortune will be able to produce about 250 sets of group gowns, and this year he expects to have only 100 sets.
In the face of a difficult business environment, he believes that there is not much that can be done. "In fact, they are all waiting. Don't do low quality."
The skirt with a story is the most beautiful
Huang Guoxing has the spirit of being a professional, he only does one job in his life and concentrates on doing one thing well.
For forty years along the way, he successively launched crystal skirt gowns in 2015, and incorporated Hello Kitty into embroidery in 2016. He strives to look like an outdated skirt gown, but no matter how innovative the skirt gown is, the design cannot be ignored. Four elements, left dragon and right phoenix, red background, artificial embroidery, and auspicious head are all indispensable.
There are all kinds of embroidery patterns. The pomegranate represents many children, and the Fushu represents the five blessings. "I'm so sharp, and I was put on goldfish ten years ago." In interviews, Huang Guoxing often described himself as an "embroider who can't read books." But from his words and deeds, it can be seen that this is definitely not the case. "Goldfish uses one tail, so it's better to make ten, it's perfect!"
Everyone has different definitions of beauty. "I have seen a set of skirts and gowns that are so beautiful, because there are no big breakthroughs in skirts and gowns. We have achieved more than 100,000 sets of gowns. I think it is a super breakthrough." No matter how much you look at the beautiful scenery, you may end up with aesthetic fatigue. In the eyes of Master Huang, it is the right way to go back to the basics, and to pursue the metaphysical beauty behind the skirt.
Everyone has different definitions of beauty. Huang Guoxing believes that only skirts with stories can be called beauty.
(Photo by Luo Guohui)
"I think it's pretty, because there is a story behind the skirt gown." What impressed Huang Guoxing most was not the skirt gown made by herself, but the scene of Chen Kailin married Zheng Jiaying in 2018. "Chen Kailin's gown is a story from her mother. On the contrary, the inherited meaning is profound, and the inherited meaning makes me feel so beautiful and solemn."
The king of dragon and phoenix color bottom coat worn by Chen Kailin was originally her mother's clothes when she got married in 1984. After 34 years of careful preservation, her mother passed the blessings to her daughter. To him, the meaning contained in it is really beautiful.
"Chen Kailin's gown is inherited from her mother, but it is profound and profound according to the inherited meaning. The inherited meaning makes me feel so beautiful and solemn." (Photo / Visual China)
Blessings from generation to generation
Regardless of whether a wedding dress or a skirt gown, people generally think that they will only wear it once in a lifetime. Instead of spending a lot of money to buy a set and worrying about how to store it, it is better to rent a more luxurious one. The shooting is decent and generous, and there is no worries after the wedding.
However, Master Huang disagrees with this, "Everyone in my life has to make a custom-made one. If I am married, unless the environment does not permit, I will definitely make a set of my own." He explained that the meaning of the skirt is to pass on blessings. If you buy on behalf of rent, you lose the original intention.
In fact, Master Huang incorporated cartoon characters into embroidery patterns in 2016, which was also specially designed for his daughter. Later, it was logically extended and the meaning behind it was sweet and extraordinary.
"When I get married, my mother will help me wear a gown, her eyes gleaming with tears in her eyes. It's really a touching scene. If you go out to the door, it means you marry the second one, which is not my previous childhood. younger sister".
Time has changed. The consumption power of Hong Kong people has risen a lot. It is definitely within the scope of economic ability to buy a skirt. However, Hong Kong people’s concept is changing day by day. Master Huang counts his fingers, "One hundred people get one to buy." After buying it, he was afraid that his future daughter would dislike it. He patted his heart and promised that "I haven't done anything to change the Japanese style, haha!"
There are no customers who bought skirt gowns. He said that the customers will pass the skirt gowns to their daughters in the future. If they want to modify the skirt gowns, "I haven't done so, haha!" (Photo by Luo Guohui)
Wofu Social Enterprise organized a community project "Community Changer", inviting young people to visit eight communities in a guided tour, among which "Hongyun Embroidery Village" was selected as one of the visit points, and Master Huang told the young people The enthusiasm for skirt gowns has allowed Hong Kong tradition to continue.
Gathering Restriction Order | The wedding was suddenly cut to 20 people before the ceremony was notified and the uncle could not observe the ceremony
The wedding banquet is limited to 40 people and needs to be "changed." The wedding consultant recommends splitting the venue and holding the banquet in two
New crown pneumonia｜The maximum number of people was relaxed before the wedding. New couples temporarily transferred to Plan and invited relatives and friends to watch the ceremony
01Community
Marriage Preparation Marriage New Crown Pneumonia 18 District News Marriage Retail Market