The Tarpéienne rock is never far from the Capitol.
A month ago, the Lou.Yetu brand, with its
“mischievous”, “made in Paris”
jewelry
, had more than 600,000 fans on Instagram and, on certain days, boasted impressive queues in front of its store. Parisian district of the 2nd arrondissement.
But on January 20, everything changed.
An account set up a month earlier on Instagram, called @balancetastartup, launches the charge by publishing anonymous testimonials from former employees denouncing the founder's management methods, and questioning the “made in France” mention of the creations.
The reactions of indignation surge, the
bad buzz
swells in this sounding board that are social networks, the very ones that have contributed to Lou.Yetu's success in recent years.
The disappointed customers unsubscribe by the tens of thousands from the Instagram account, and the store closes its doors.
The brand, whose slogan is to create
"jewelry that resists life"
, will probably resist
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